Following the Los Angeles Rams’ victory over the Cincinnati Bengals at Super Bowl LVI, quarterback Matthew Stafford’s game is still being scrutinized. Now, his wife Kelly has had enough.
03.02.2022 - 18:47 / variety.com
Brian Steinberg Senior TV EditorKickoff for Super Bowl LVI is still days away, but NBC has scored at least one touchdown.NBC has sold out all of its inventory for the Big Game, scheduled to be broadcast on Sunday, February 13, from SoFi Stadium in Los Angeles. NBCUniversal said in a statement Thursday that it has sold every in-game unit available across NBC, Telemundo and all digital platforms including Peacock.
Only a handful of pre-game slots remain open for sale.In a statement, NBC suggested advertisers’ interest in the gridiron classic ramped up as viewership for recent playoff games surged. “The NFL has never been stronger and has led us to new records this year.
From ‘Sunday Night Football’ to ‘Football Night in America’ and through the nail-biting Playoffs, we’ve seen an increased appetite for fans to watch the NFL across all our platforms,” said Mark Marshall, a president of NBCUniversal’s ad-sales and partnerships division. “This multiplatform consumption has attracted even more advertisers who have the desire for the immediate scaled reach of sports.” As Madison Avenue’s Super Bowl desire surged, NBC pushed up the price of getting into the game.
During the upfront, the network sought between $5.8 million and $6.2 million for a 30-second spot, plus extra commitments for other kinds of inventory — a common practice in Super Bowl ad talks. But in September, NBC disclosed it had seen some sponsors pay as much as $6.5 million to get in on the game.
Now, NBC has indicated it was able to sell some units for as much as $7 million.Anything at $6 million or above would represent a new high-water mark in the world of Super Bowl advertising. The event has only taken on more luster among sponsors as they find fewer and
.Following the Los Angeles Rams’ victory over the Cincinnati Bengals at Super Bowl LVI, quarterback Matthew Stafford’s game is still being scrutinized. Now, his wife Kelly has had enough.
Charlize Theron revealed the identity of her Super Bowl LVI companion on Instagram. Theron, 46, shared a selfie of herself and the man nobody could identify. It turns out he was the husband of one of Theron's friends.
Jennifer Lopez and Ben Affleck had a blast at Super Bowl LVI! The happy couple was spotted in the stands at SoFi Stadium in Inglewood, California, on Sunday, where they were on hand to watch the Los Angeles Rams defeat the Cincinnati Bengals.During the NBC broadcast, cameras panned to the pair, showing Lopez dancing and Affleck nodding his head, clapping and smiling. At one point, Affleck leaned in and said something to Lopez as he gestured to the field.The sighting comes shortly after a source told ET that the pair is «madly in love.»«Jen and Ben are doing great,» the source said.
Scrubs stars Zach Braff and Donald Faison have reunited for an advert which featured at the Super Bowl last night (February 13).The commercial, which you can view below, sees the pair changing the words to ‘I Feel Pretty’ from West Side Story.In the ad, Braff complains that he is tired of paying so much for the internet, before Faison tries to persuade him to switch to T-Mobile.During the Super Bowl, ads featuring Arnold Schwarzenegger and Larry David also aired.Meanwhile, Braff and Faison recently reunited to compete on an episode of Celebrity Family Feud.The pair were among the cast members appearing on Steve Harvey’s legendary game show, where they faced off against Neil Flynn, their on-screen Scrubs nemesis, who played the janitor on the show.Braff also previously said there could be a Scrubsmovie in the pipeline, if series creator Bill Lawrence and Disney, who own the show via ABC, would be interested in the idea.The sitcom ran from 2001 to 2010 on NBC, focusing on the lives of trainee doctors and nurses at the fictional Sacred Heart Hospital.Braff said: “I think it would be fun for us to all do something like that. We just have to get Disney to be into it and Bill Lawrence to be into it.
Beyoncé and Jay-Z made it a family affair on Sunday as they stepped out to attend the star-studded Super Bowl game with their oldest daughter, ten-year-old Blue Ivy.MORE: Beyoncé's mum shares rare video during outing with Blue Ivy and twins Rumi and SirThe pre-teen was pictured throwing around a ball on the pitch with dad Jay-Z, dressed in a baseball cap, patterned T-shirt and leggings.It looked like a great time was had by all, and in another image, Blue gave the thumbs up sign to her dad as he showed her his phone.VIDEO: Beyoncé's daughters Blue Ivy and Rumi appear in star-studded videoBlue is the oldest of three children, and a big sister to four-year-old twins Rumi and Sir, who were absent from the event.MORE: Beyoncé's mom pays touching tribute to grandbaby in adorable new messageMORE: Kelly Rowland wows in sparkly catsuit during New York outingHowever, other famous offspring were at the game, including North West and her younger brother Saint, who were pictured alongside their dad Kanye West. Kate Hudson's son Ryder also enjoyed a day out with his mom.Blue, Rumi and Sir are rarely pictured in public although their grandmother Tina Lawson did share a recent photo of herself with Blue on her birthday at the beginning of January.
Blue Ivy Carter. On Sunday, the rapper, 52, attended the face-off against the Los Angeles Rams and the Cincinnati Bengals at SoFi Stadium in Los Angeles with the couple’s 10-year-old daughter.
Drake watches the exciting 2022 Super Bowl football game between the Los Angeles Rams and the Cincinnati Bengals from a suite at SoFi Stadium on Sunday (February 13) in Inglewood, Calif.
Jay-Z made this year’s Super Bowl a family event.
Beyonce, 40, was one of many Hollywood stars to attend Super Bowl LVI on Sunday, Feb. 13. The singer was pictured in the crowd sitting with husband JAY-Z, 52, and their daughter Blue Ivy, 10. The trio watched the Los Angeles Rams play against the Cincinnati Bengals, as well as the Halftime Show featuring Dr. Dre, Eminem, Mary J. Blige, Snoop Dogg and Kendrick Lamar.
Ewan McGregor is taking fans around the world in Expedia’s new Super Bowl commercial.
JAY-Z, 52, was spotted at Super Bowl LVI with his daughter Blue Ivy, 10, on Sunday, Feb. 13. The rapper brought the pre-teen, as well as a friend of hers, onto the field at SoFi Stadium in Los Angeles before the start of the game between the L.A. Rams and the Cincinnati Bengals. The father-daughter duo wore protective face masks and hung out on the field with others. JAY-Z showed Blue something interesting on his phone. His wife Beyonce, 40, and their 4-year-old twins Rumi and Sir didn’t appear to be at the big game.
party that followed a Justin Bieber concert, authorities said.Detectives are asking witnesses to come forward to help them identify the suspect in the shooting early Saturday outside The Nice Guy restaurant.The victims' names were not released, but NBC News reported rapper Kodak Black was among the wounded. Four men ages 60, 24, 22 and 19 were hospitalized in stable condition, LA police Officer Mike Lopez said.Videos posted on TMZ.com and on social media show Black, 24, posing for photos with a group of people outside the restaurant when the brawl broke out.
Ryan Reynolds is ready for kickoff, with a new TV commercial for his Mint Mobile wireless service set to air during Sunday’s Super Bowl.