Spanish TV Biz Eyes Bigger Global Platform, Via Co-Production, and Drawing on Talents From a New Creative Generation
19.02.2024 - 10:27
/ variety.com
John Hopewell Chief International Correspondent This year, Spain has more titles at the Berlinale’s two TV showcases, Co-Pro Series and Berlinale Market Selects, than any other country in the world— a total of four shows, beating the U.S. with one, and even Germany, which has three. On top of that, running Feb.
19-20 at the fest’s CinemaxX screening hub, the Spanish showcase at the Berlinale Market Series highlights three more shows and features a panel, in what may be the big- gest national TV showcase at 2024’s Berlin Festival. What this bullish presence says about the state of the state of Spanish TV production is an- other matter. Seven key takes: Second-Phase Boom Spain’s Berlin bonanza is only natural.
Netflix scored its first global TV blockbuster with Spain’s “Money Heist” in 2018, and now the country is now riding a second wave as a strong supplier of the global streamer. In 2023, Spanish film and TV titles ranked No. 1 on the Netflix global non-English Top 10 charts for 13 weeks, only bettered by South Korea.
In Berlin, the Spanish showcase kicks off on Feb. 19 with a Secuoya Studios presentation, which drills down on the strategies and ambitions of the producer of “Montecristo” and “Zorro.” “Spain is so popular in the co-production and originals market. There’s a giant Spanish-speaking audience.
‘Zorro’ is doing gangbusters for Amazon in Latin and North America and ‘Montecristo’ was the No. 1 show on ViX in 2023,” notes Roy Ashton, a parter at the Gersh Agency. Co-Production: The New Name of the Game “With the arrival of global platforms, the high demand for series has ramped up costs and production levels have risen.