‘Shucked’, ‘Kimberly Akimbo’, ‘Fat Ham’ Could See Sales Boost With Tony Nominations – Broadway Box Office
03.05.2023 - 00:39
/ deadline.com
The Broadway box office report won’t register the impact of this morning’s Tony Award nominations for a week or two, but today’s news certainly comes as welcome and promising signs for Shucked, Kimberly Akimbo, Fat Ham and other well-reviewed productions doing their best to compete against blockbusters like Sweeney Todd and Parade.
Shucked in particular stands to benefit: The comedy opened on Broadway a month ago with no brand recognition, no big-name stars and virtually no advance word beyond the ubiquitous, pun-filled subway posters that raised more questions than they answered.
The musical surprised more than a few Broadway-watchers with strong reviews and, today, nine Tony Award nominations including Best Musical. At the box office, Shucked has been doing okay business, grossing $550,546 last week with 87% of seats at the Nederlander filled, but average ticket prices still at a modest $67.52.
Kimberly Akimbo, which opened to excellent reviews last fall, was at about 89% of capacity last week, grossing $419,928 with an average ticket of $76.35. Eight Tony nominations (and solid odds of some wins) should bolster sales.
Some other recent arrivals pulled eye-popping numbers last week: Prima Facie, the solo play starring Jodie Comer, took in an astounding $986,851, filling 98.43% at the John Golden. Peter Pan Goes Wrong, the very funny British farce that was somehow shut-out from Tony noms, pulled a stellar $988,560, no doubt helped along by guest star Neil Patrick Harris (he’s on board with the show through May 7).
Some other pre-nomination numbers:
Grey House, the first Broadway production of the 2023-24 season, began performances at the Lyceum ahead of a May 30 opening; the thriller, starring Laurie Metcalf, sold out