Shalini Kantayya Returns to Sundance With Doc ‘TikTok, Boom’ About the Social Media Giant
23.01.2022 - 20:21
/ variety.com
Addie Morfoot ContributorTwo years ago, Shalini Kantayya was at Sundance with “Coded Bias,” a documentary about racial bias in facial recognition software, algorithms and artificial intelligence. This year the director returns with “TikTok, Boom,” another film about the impact of algorithms on humanity.Since its founding in 2016, TikTok — owned by Chinese conglomerate ByteDance — has become a top entertainment destination for a new generation.
The short-form video platform was the first non-Facebook app to hit 3 billion downloads globally. After becoming available in the U.S.
in 2018, the app has sparked plenty of intrigue and criticism.Via a cast of Gen-Z natives, journalists, and experts, Kantayya’s “TikTok, Boom” examines the future of social media and the increasing tension between democratic youth culture and authoritarian data surveillance. The doc also seeks to answer the question: Why is an app, best-known for people dancing, the target of so much controversy? When did you start working on this doc?In April 2021.
We started principal photography in June so, it was a very quick production timeline for me.Production houses Campfire, Forbes Entertainment and Olive Hill Media are all behind the film. Did they reach out to you, or did you approach them about making a film about TikTok?I would say it was a perfect storm because I had actually thought about doing this film.
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.