Moj, MX TakaTak Merge to Form India’s Largest Short Video Platform in Post TikTok World
10.02.2022 - 23:59
/ variety.com
Naman Ramachandran Times Internet’s MX TakaTak and ShareChat’s Moj have revealed a strategic merger to create India’s largest short video platform. The combined platform will have 100 million creators, over 300 million Monthly Active Users (MAU), and nearly 250 billion monthly video views.
Times Internet, the digital arm of giant Indian media conglomerate the Times Group, operates MX Media Co, the parent company of MX TakaTak and popular streaming platform MX Player. Both platforms will be controlled by ShareChat, a social media and social networking service developed by India’s Mohalla Tech.
MX Media and its shareholders will become strategic shareholders of ShareChat.While numbers were not disclosed, the deal is worth $900 million in a cash and equity mix, Variety understands. MX TakaTak will continue to function as a separate platform for now, but the two platforms’ creator base, content supply and recommendation algorithms will be integrated.
“In the coming months, the experience of users and creators will converge enabling creators from both platforms to reach the most extensive set of audiences in India,” the companies said in a statement. “This will provide users access to unique features including best-in-class camera creation tools with Snap filters, live commerce, and a vast music library.”In June 2020, the Indian government banned Beijing-headquartered ByteDance’s immensely popular short video app TikTok, which was attracting 200 million MAUs, over ongoing border tensions with China.
Following this, similar apps mushroomed in India with Moj and MX TakaTak among the first to race off the blocks. Moj launched in July 2020 and emerged as the largest Indian short video app, with over 160 million MAUs and over 50
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