‘RRR’ Has Blowout U.S. Opening For Indian Film, Eyes $12M-$15M Weekend
25.03.2022 - 21:49
/ deadline.com
The highly anticipated and Covid-delayed release of Indian action film RRR opened with a bang as distributor Sarigami Cinemas said it’s grossed $4.5 million including late night and early morning shows and anticipated a $12-$15 million weekend.
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That would be the biggest Thursday ever for an Indian film Stateside with 947 locations reporting so far. The Telegu-Hindi production from helmer S.S. Ramajouli opened at 1,040 locations and more than 5,000 screens in five languages.
This is director/screenwriter Ramajouli beating his own record, namely the 2017 epic action adventure Baahubali 2: The Conclusion. That film, a sibling rivalry set in medieval India and made in Telegu and Tamil, was a follow-up to Baahubali: The Beginning. Ramajouli’s large fan base is turning out for RRR.
According to Comscore data available for Baahubali 2, it grossed $4.6 million on its opening Friday (Thursday preview were likely folded into opening day) with a $10.4 million opening weekend.
The three-hour RRR, including intermission, is being specialty-priced.
The film was supposed to come out in early January and $2 million in presale tickets had to be returned to customers when release was delayed due to Omicron, said Sarigami. It had originally been set to premiere in 2020, then in 2021.
The story is set in 1920s New Delhi amid the Indian freedom movement. It revolves around two revolutionaries — an angry young police officer Raju (Ram Charam) who is both revered and feared by the British, and a simple tribal youth Bheem (N.T. Rama Rao Jr.), who has come to the city to rescue his abducted niece. It’s said to be one of the biggest budget Indian films ever.
As Deadline reported last month, the genre has helped fill a void at the