Liza Foreman Rome-based 102 Distribution is bringing onto the market the Mexico-Italo co-production “500 Millions of Red Shoes,” directed by first time director Carlos Eichelmann Kaiser and co-produced by Mexico’s BHD Film. Gabriela Maldonado and Alexandro de Icaza are producing for BHD.“500 Million” was financed by Mexico’s Imcine film agency with the Eficine tax incentive instrument established in 2006 by article 189 of the income tax law.