Prime Video, Mediaset España Unveil ‘Urban’ With ‘Money Heist’s’ Maria Pedraza, a Love Triangle Set Against Malaga’s Vibrant Hip-Hop Scene
06.10.2023 - 11:33
/ variety.com
John Hopewell Chief International Correspondent Yanet, lateish twenties, opens her eyes, looks in the mirror, takes in air, straightens two braids of hair, hold her head in her hands, purses her lips, is called for her stage test. She begins to sing. “People say I have to change, but I don’t care at all.
I feel so free I could sing on the high-velocity train.” The trouble is her memorised rap has become a screech and, rather than don’t give a damn, she’s hanging on every word which will be delivered by a judge sitting in the theater, who asks her to stop. “If you had any talent, you wouldn’t be on this stage at all, he tells her…” Dropped on Amazon’s Prime Video on Oct. 4, “Urban” is produced by Spanish free-to-air broadcaster Mediaset España, in collaboration with Alea Media and Prime Video.
Mediaset España will released a first episode on its channel Divinity on Oct. 5, the series repping one of the biggest plays of its sales arm Mediterráneo at mid-October’s Mipcom. “Urban” also reflects a fluid windowing relationship between Mediaset España, in the free to air space, and PrimeVideo, working various windowing synergies with ME’s free-to-air window.
“Our relationship with Prime Video is extraordinary. We work very closely with the acquisition department, exploring different business synergies and developing a ‘win-win’ model for both parts,” Ana Bustamante, director general of Mediterráneo Mediaset España Group, told Variety. “We are constantly trying to improve it and adjust it, evaluating the window exploitation possibilities for each title.