Peter Luo’s Stars Collective & China’s Hana Investment Partner On Ambitious Fund; ‘The Garfield Movie’ Among First Collaborations
18.10.2023 - 18:04
/ deadline.com
EXCLUSIVE: Peter Luo’s LA-based finance and training vehicle The Stars Collective is teaming up with Chinese financier Hana Investments on an ambitious “cross media fund to invest in comics, films, games, collectibles, consumer goods, artificial intelligence and metaverse technology.”
Among the first collaborations for the two companies will be The Garfield Movie, starring Chris Pratt, which is due to launch next year. While their partnership on the movie will be based on merchandising, we understand a subsidiary of Stars Collective is due to distribute the Sony film in China.
The fund, which is looking to attract partners, will be officially unveiled at the StarS Summit on November 13, 2023, to be jointly hosted by Stars Collective and Hana Investment (China) at the Petersen Automotive Museum in Los Angeles, CA.
Luo’s previous Stars vehicles have backed movies including Crazy Rich Asians, Crazy Stories To Tell In The Dark and Malignant.
Stars Collective told us of the partnership: “Both parties are poised to embark on a profound collaboration centered on The Garfield Movie (Chinese title: Garfield Family), which is slated for release next year. This collaboration is anchored on a 25-year exclusive picture-related merchandising license in the Greater China region, spanning all categories with the exception of theme park and stage rights, which are owned by a Chinese subsidiary of Stars Collective. The alliance will cover design, artist partnerships, global supply chain management, e-commerce avenues, and continuous brand evolution. Furthermore, this joint endeavor will also encompass other IP content owned by Stars Collective, laying the groundwork for a plethora of investment opportunities within the collaboratively