Peso Pluma Finally Directly Addresses Narco Corrido Culture With Theatrical Coachella Set
13.04.2024 - 09:47
/ variety.com
Thania Garcia Peso Pluma doesn’t need to prove his pop stardom. In just a span of a year, the 24-year-old Guadalajara, Mexico native has achieved many historic firsts, starting with his aptly titled “Genesis” LP — the first regional Mexican record to claim a top-five rank on the all-genre-inclusive Billboard 200 albums chart. He’s mastered a distinctive range, too, collaborating with Latin music’s biggest stars — Kali Uchis, Karol G and Becky G, just to name a few — and along the way, has represented the recent increase of regional Mexican music’s popularity in the United States and other parts of the world.
But looming in the background of his success are the allegations that he is perpetuating drug trafficking culture with lyrics that call out notorious Mexican drug cartels, their leaders and the drugs they carry. Peso has done little to negate these claims, though he has lashed out in other ways; he once hung up on a Los Angeles reporter after being asked for comment on the topic. During the singer’s Friday night main stage set on Coachella’s opening day, Peso finally said what may have been all he needed to say on the subject.
Starting with narration from Morgan Freeman, Peso’s set started with images of Chalino Sanchez, one of the most legendary Mexican regional artists to have lived and been killed by a cartel in 1992. Throughout his set, Peso made similar references to news clips about him and other Mexican artists who have similarly sang about the narco culture that has surrounded them. Freeman’s voice echoed lines about Peso being born into this complicated legacy, as opposed to choosing to be a part of it.
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