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Todd Spangler NY Digital Editor Netflix said it would stage a “broad rollout” of its paid-sharing plan in the second quarter of 2023, including in the U.S. The streamer announced the news as part of its first quarter 2023 earnings report. As part of Netflix’s crackdown on customers sharing passwords with people outside their household, the company plans to start blocking devices (after a certain period of time) that attempt to access a Netflix account without properly paying. “In Q1, we launched paid sharing in four countries and are pleased with the results,” Netflix said in its Q1 letter to shareholders. “We are planning on a broad rollout, including in the U.S., in Q2.”

Netflix delivered a mixed set of results for the first quarter, edging Wall Street analysts’ estimates for earnings per share but falling short in other key categories.

Netflix plans to phase in “paid sharing” — the company’s preferred term for cracking down on the loaning of login credentials — in the U.S. in the coming weeks.

Reed Hastings just made a bold claim: That Netflix is the “biggest builder of cross-European culture.”

Todd Spangler NY Digital Editor Netflix, facing more competition globally in the streaming wars, has cut pricing in more than 100 markets worldwide — in some cases, chopping the price of monthly plans in half — to boost subscriber acquisition and retention. The streamer has reduced prices in countries and territories across Asia, Latin America, Europe, the Middle East and Africa. Netflix is not reducing prices in North America or Western Europe, its most mature markets. All told, the price reductions span more than 100 markets, according to research firm Ampere Analysis (see list, below). Those include Malaysia, Indonesia, Thailand, the Philippines, Venezuela, Nicaragua, Ecuador, Kenya, Iran, Croatia, Bosnia and Herzegovina, Serbia, Albania, North Macedonia, Slovakia, Yemen, Jordan, Libya, Slovenia and Bulgaria.

Netflix stock closed the week at its highest level since last April, rising more than 8% Friday to end at $342.50 after the company reported strong subscriber growth and executed a smooth handoff atop its executive ranks.

Netflix’s landmark entry into ad-supported streaming, which began last November, is off to a “solid” start and will soon bring in at least $3 billion in annual revenue, executives said.

Newly minted Netflix Co-CEO Greg Peters and Ted Sarandos, who has held that title since 2020, say no major strategic shifts are in the immediate offing after Reed Hastings passed them the leadership baton.

Netflix beat forecasts for subscriber gains for the fourth quarter and also edged revenue estimates, but pressure on earnings per share reflected broader challenges in the streaming business.

Netflix has a new Co-CEO.

Netflix has issued estimates for the 2023 compensation for its top executives, with Co-CEOs Reed Hastings and Ted Sarandos set to take home $34.65 million and $40 million, respectively.

Today brings a major milestone in the streaming business, as Netflix introduces its new advertising-backed subscription tier in eight countries.

In a third-quarter earnings interview dominated by talk of advertising, top Netflix execs described it as a “sprint” to capture “a whole new audience” and a bid to woo advertisers affected by “the collapse of linear television.”

Netflix stock dipped 1% to close the week at $230 a share as debate continued on Wall Street about the financial impact of the company’s embrace of advertising.

Netflix is to bring in time and date advertisements this November, the company has confirmed.

Netflix’s ad-supported tier will be missing certain series and movie titles at launch, the company conceded today in announcing details about the rollout.

Netflix is undercutting Disney+ on price by a dollar a month as it prepares for a landmark expansion into advertising-supported streaming.

Todd Spangler NY Digital Editor After years of Netflix execs spurning the idea of serving up commercials to viewers, the streaming giant is flipping the switch on its first cheaper, ad-supported plan next month. Netflix Basic With Ads will launch in the U.S. on Nov. 3 at 9 a.m. PT, priced at $6.99 per month, the company announced. The cheaper plan will be available in 12 countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the U.K. and the U.S. It will first roll out in Canada and Mexico on Nov. 1. Basic With Ads will be $2 cheaper than Netflix’s Basic plan ($9.99/month in the U.S. currently), which provides the ability to stream on one device at a time. Previously, the Basic plan has not supported HD, but with the launch of the ad tier, Netflix will provide video quality of up to 720p HD for both Basic With Ads and the plan with no ads.

Brian Steinberg Senior TV Editor Netflix, eager to spark better relationships with Madison Avenue after years of avoiding them, has lured two senior executives away from Snap to do so. The streaming giant has hired Jeremi Gorman, Snap’s chief business officer, and Peter Naylor, its vice president of sales, to start making outreach to top advertisers in a bid to launch an ad-supported tier for subscribers who may be looking for new value propositions amid a roiling stock market and as competition for broadband-savvy consumers has grown more intense. “Jeremi’s deep experience in running ad businesses and Peter’s background in leading ad sales teams together will be key as we expand membership options for consumers through a new ad-supported offering,” said Greg Peters, Netflix’s chief operating officer, in a statement.

Todd Spangler NY Digital Editor Netflix is looking at a price point as low as $7 per month for its forthcoming ad-supported streaming plan, set to bow in early 2023, according to a new report — less than half its standard two-stream HD package without advertising, which costs $15.49/month in the U.S. The streamer is considering pricing the ad plan at $7-$9 per month, with an advertising load of four minutes per hour, Bloomberg reported, citing anonymous sources. An ad-supported version of Disney+ is set to debut in December at $7.99/month, also with four minutes of ads per hour. Asked to comment, Netflix said the Bloomberg report is “speculation at this point” and that the company hasn’t finalized decisions about pricing or other details for the advertising plan. “We are still in the early days of deciding how to launch a lower priced, ad-supported tier and no decisions have been made,” a spokesperson said.

The economics of Netflix’s forthcoming ad-supported tier will be more favorable than those of its primary ad-free one, one senior executive indicated during the company’s second-quarter earnings interview.

Netflix film The Gray Man have just been released – take a look below.The forthcoming thriller comes from Joe and Anthony Russo, who directed several Avengers films. It will also star Chris Evans, Ana de Armas, Billy Bob Thornton and Bridgerton‘s Regé-Jean Page.The film is based on the novel of the same name by Mark Greaney, with a screenplay written by Joe Russo alongside Christopher Markus and Stephen McFeely.Take a look at some first-look images here:A plot synopsis shared by Netflix for the film reads: “The Gray Man is CIA operative Court Gentry (Ryan Gosling), aka, Sierra Six.

A crew of sober Netflix execs said a password-sharing crackdown on the army of 100 million viewers who use the service for free is front and center and being tested but could take about a year to roll out, and it’s not clear what it will look like.

Netflix co-CEO Reed Hastings finally acknowledged what most people outside of the company have been saying for years: In order to keep growing, the company will need to incorporate ads.

Netflix Co-CEOs Reed Hastings and Ted Sarandos each saw a slight dip in their total compensation in 2021 compared to 2020, according to a new SEC filing.

Jennifer Maas TV Business WriterNetflix co-CEO and chief content officer Ted Sarandos proudly said “Stranger Things” is “as valuable a franchise as exists today in entertainment around the world” during the company’s Q4 earnings presentation Thursday. During the same pre-recorded Q&A, Netflix COO and chief product officer Greg Peters said while the streamer is very focused on its own titles, it’s still looking outside Netflix IP when it comes to building out a very young video games business.“It was exciting to see the activity in the space and I think, to some degree, it’s an endorsement of the core thesis that we have around subscription being a great model to connect consumers around the world with games and gaming experiences,” Peters said, when asked directly why Netflix isn’t making large acquisitions in the gaming space, following this week’s news that Microsoft is acquired Activision Blizzard in a deal valued at almost $70 billion.

A grief-stricken boyfriend has told how a vicar performed a bedside 'marriage blessing' before his girlfriend died from car crash injuries in hospital.

Todd Spangler NY Digital EditorNetflix is looking for a more global outlook on hiring and HR: The streamer has hired Sergio Ezama, a 20-year veteran of PepsiCo, as its new chief talent officer.Ezama will start at Netflix in September, leading the company’s human resources, recruiting, culture and coaching teams, reporting to COO and chief product officer Greg Peters.Most recently, Ezama was global chief talent officer at PepsiCo in addition to serving as chief human resources officer for

Netflix execs drilled down on the streamer’s newest push, games, calling it a part of the service just like any other from kids’ fare to unscripted to local language. “It’s not a separate product. We are a one-product company,” said co-CEO Ted Sarandos.

Ellise Shafer administratorNetflix has signaled its expansion into the world of video games with its latest executive hire, Mike Verdu.Verdu will serve as Netflix’s vice president of game development and will report to COO and chief product officer Greg Peters.According to Bloomberg, which first reported Verdu’s hiring, video games should hit the platform within the next year as a new programming genre, akin to their rollout of documentaries and stand-up specials.

Netflix has hired former Facebook and Electronic Arts exec Mike Verdu to bolster its move into gaming. He joins as VP of Game Development, Deadline has confirmed.

Is Netflix making an aggressive move into the video game business? There was definitely some talk on the company’s latest earnings call to back up all of the smoke that has been rising in Hollywood.

Greg Peters, the product chief at Netflix who was promoted to the additional role of COO last year, views the shrinking of theatrical windows as inevitable.

Todd Spangler NY Digital EditorNetflix is planning a new promotion: letting everyone in a given country access the service for free for a weekend.The company will first launch a test of the 48-hours-for-free promo in India, COO and chief product officer Greg Peters said in the earnings interview posted after Netflix reported third-quarter 2020 results.“An idea we’re excited about — and we’ll see how it goes — [is] we think that giving everyone in a country access to Netflix free for a weekend

Dade Hayes Finance EditorNetflix will offer a free trial of its full service to everyone in a country for one weekend, starting in India and going to other global territories.The streaming giant revealed the plan during its third-quarter earnings interview, which followed the release of results that undershot subscriber and earnings estimates.Chief Product Officer Greg Peters said the giveaway “could be a great way to expose a lot of people” to the service.

Also Read: Netflix Adds Another 10.1 Million Subscribers in Q2, Stock Drops 10%“Having watched Reed and Ted work together for so long, the board and I are confident this is the right step to evolve Netflix’s management structure so that we can continue to best serve our members and shareholders for years to come,” added Lead Independent director Jay Hoag.Additionally, chief product officer Greg Peters added the title of chief operating officer.The announcements came alongside Netflix’s quarterly