Victoria Pedretti has signed with CAA for representation.
20.07.2022 - 02:25 / deadline.com
The economics of Netflix’s forthcoming ad-supported tier will be more favorable than those of its primary ad-free one, one senior executive indicated during the company’s second-quarter earnings interview.
Greg Peters, the company’s head of product and chief operating officer, offered detailed commentary about the strategic push into advertising. Co-CEO Reed Hastings stunned the entertainment industry, Wall Street and Madison Avenue by revealing last quarter that the company was planning to roll out an ad-supported tier.
Asked during the company’s quarterly earnings interview about the outlook for customers of the ad-free service “trading down” to the cheaper, ad-supported one, Peters said the company doesn’t see any downside risk in that sort of shift.
“We know there’s some price sensitivity around consumers,” he said. “When we’ve run the models and in talking to our members and advertisers, to Microsoft, we look at the monetization that is a complement to the subscription part of that offering and we’re quite optimistic that the unit economics work to make that monetization equal or maybe even better than what we would see on the comparable (ad-free) side.”
By attracting (in theory) more members lured by a lower price point, Netflix will prosper as a business, Peters said, it will be “neutral to positive” for the overall business. Market demand, he reiterated, is “quite strong,” which will help overall volume of advertising.
CFO Spence Neumann didn’t offer an expected percentage, but he echoed the comments by Peters by stressing that “it’s not like all of a sudden all folks on ad-free Netflix are going to join ad Netflix. Supply-demand works in our favor, both in terms of geography and in terms of opening up the aperture.”
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Victoria Pedretti has signed with CAA for representation.
Naman Ramachandran Netflix has released the trailer of the second season of “Delhi Crime.”Shefali Shah returns in the lead role of deputy commissioner of police Vartika Chaturvedi AKA ‘Madam Sir.’ In the new season, the Delhi police must deal with a series of grisly murders in the face of escalating public fear and the growing demands for answers.The cast also includes Rasika Dugal, Rajesh Tailang, Adil Hussain, Anurag Arora, Yashaswini Dayama, Sidharth Bhardwaj, Gopal Dutt, Denzil Smith, Tillotama Shome, Jatin Goswami, Vyom Yadav and Ankit Sharma. The writing team includes Mayank Tewari, Shubhra Swarup, Vidit Tripathi, Ensia Mirza, Sanyuktha Chawla Shaikh and Virat Basoya.Shah said: “I love every character I’ve played but Vartika Chaturvedi will always be super special. And I’m so proud of the role and ‘Delhi Crime’ as a show.
Tom Sturridge got support from his ex Sienna Miller at the premiere of his new Netflix series The Sandman!
The trailer for Netflix’s upcoming series Partner Track has arrived!
“Teen Wolf” alum Arden Cho is learning to live a little in the trailer for the upcoming Netflix romantic comedy series, “Partner Track.”The series, which is based on the novel of the same name by Helen Wan, follows Cho’s Ingrid Yun, a first generation Korean American and the first lawyer in her family, as she experiences the trials and tribulations of excelling at the prestigious (but old school) law firm, Parsons Valentine. With the support of her friends, she battles through workplace challenges to break through the glass ceiling on her path to become partner. But will her drive and ambition leave room for love?In the trailer, which Netflix released Friday, it looks like Ingrid is right on track to become a partner at the firm until she lays eyes once again on Jeff Murphy (Dominic Sherwood) — who just happens to be her ex.
Marc Malkin Senior Film Awards, Events & Lifestyle EditorWelcome to this week’s “Just for Variety.”Tommy Chong says reuniting with the “That ’70s Show” cast for the upcoming “That ’90s Show” reboot felt like no time had passed. Chong reprises his role as Leo in the Netflix series, which also sees the return of Kurtwood Smith and Debra Jo Rupp as Red and Kitty Forman. “The minute Kitty knocked on the door and I opened the door and it was her, it could have been yesterday,” Chong tells me.Original “’70s” cast members Ashton Kutcher, Mila Kunis, Topher Grace, Wilmer Valderrama and Laura Prepon are also expected to make appearances.
Netflix has greenlit a premium documentary on software pioneer John McAfee, who went on the run after his neighbor was murdered in Belize.
Netflix will release its long-gestating drama about the real-life rescue of 12 boys who were trapped in a cave in northern Thailand on September 22. Thai Cave Rescue will show how the Wild Boars soccer team’s afternoon exploring with their 25-year-old coach went disastrously wrong when heavy rain trapped them inside, leading to a massive international recovery mission that engrossed the world.
EXCLUSIVE: Mike Moon, Director of Adult Animation, is leaving Netflix at the end of this month to pursue other opportunities.
“White Noise,” the latest feature film from “Marriage Story” Oscar nominee Noah Baumbach, is scheduled to open this year’s Venice Film Festival. Starring Baumbach’s oft-collaborators Adam Driver and Greta Gerwig, it’s the first time a Netflix feature is opening the fest.
Nick Vivarelli International CorrespondentNoah Baumbach’s black comedy “White Noise,” with an ensemble cast comprising Greta Gerwig, Adam Driver and Jodie Turner-Smith, is set to open the upcoming Venice Film Festival.“White Noise,” which will world premiere in competition at Venice on Aug. 31, marks the first time a Netflix original film opens the fest.Baumbach’s Don DeLillo adaptation follows Jack (played by Driver), a professor who made a name for himself by teaching Hitler studies at a liberal arts college in Middle America.
The Venice Film Festival (August 31 – September 10) will open with Noah Baumbach’s Netflix drama White Noise, starring Adam Driver and Greta Gerwig.
“The Gray Man” is Netflix’s biggest action movie to date (its budget is said to be more than $200 million) – and one of its best.The new Russo Brothers movie stars Ryan Gosling as the shadowy agent of the title, who gets involved in a job gone wrong and soon finds himself being hunted by Chris Evans as a mustachioed psychopath. There’s some truly harrowing spy-versus-spy action and some nice emotional beats as well.
BT And Warner Bros Discovery UK Sports Joint Venture Approved
Netflix has announced its collaboration with Danish filmmaker Nicolas Winding Refn’s on drama Copenhagen Cowboy, which marks his first production in his native Denmark in 15 years.
Streaming made up more than one-third of total TV viewing in June, according to Nielsen’s latest monthly snapshot, The Gauge.
acquisition of Australian-based animation studio Animal Logic to help support Netflix’s original film slate. Netflix has promoted Karen Toliver, currently VP of Animated Film, to lead the new film animation team on the content side and reporting to Global Film head Scott Stuber.
EXCLUSIVE: After announcing its acquisition of the Australian animation studio Animal Logic during yesterday’s earnings call, Deadline has learned that Netflix is making internal moves that will streamline its coterie of executives who’ll steer the Film Animation division.
Little Women, Lady Bird) and cowritten by Gerwig and her partner, Noah Baumbach (Marriage Story), it stars Margot Robbie as Barbie and Ryan Gosling as Ken. Unfortunately, the film, which does not come out until July 21, 2023, is once again back in the news because people clearly can’t stop asking Gosling about it. Here’s an official photo of RyGos as Ken, in case you’ve somehow forgotten or if it’s been a while:Ryan Gosling as Ken in BarbieLive from the London premiere of his Netflix movie The Gray Man (which comes out Friday), BBC’s The One Show asked Gosling about how his , actor Eva Mendes, feels about his role as Ken, .