Netflix launched its ad tier Thursday, and several popular series are missing from the streamer’s library due to licensing restrictions, including originals House of Cards and Arrested Development.
15.10.2022 - 01:17 / deadline.com
Netflix stock dipped 1% to close the week at $230 a share as debate continued on Wall Street about the financial impact of the company’s embrace of advertising.
Basic with Ads, the new subscription tier with four to five minutes of ads per hour of programming, will debut in early November in the U.S. and 11 other countries, the company announced Thursday. It will be priced at $6.99 Stateside.
Two senior executives, COO Greg Peters and global ad chief Jeremi Gorman, presided over a 40-minute demonstration for the press, an event that was later posted to Netflix’s public newsroom, prompting a wave of reactions from Wall Street analysts. Peters has said Netflix, which will report third-quarter results on Tuesday, expects a “neutral to positive” effect from the cheaper tier, with some current subscribers trading down to the lower plan but significant ad dollars coming in and perhaps some new subscribers joining the party given the price point.
Michael Nathanson of MoffettNathanson issued a follow-up note to his recent report on Netflix’s ad plan, in order to review how accurately the firm had predicted yesterday’s news. While there were many accurate forecasts, Nathanson conceded he had expected the U.S. price to be $7.99, in line with Disney’s soon-to-launch ad tier. He had also envisioned about 80% of the titles on the ad-free tiers to be eligible for advertising under current license agreements, but Netflix put that number at 90% to 95%. Overall, he wrote in a note, “we see this pivot as an incremental positive to Netflix’s financial operations. However, we find ourselves below Street estimates for the first time in a while as other forecasters may be overly optimistic on the impact of this pivot.” Nathanason has a
Netflix launched its ad tier Thursday, and several popular series are missing from the streamer’s library due to licensing restrictions, including originals House of Cards and Arrested Development.
Today brings a major milestone in the streaming business, as Netflix introduces its new advertising-backed subscription tier in eight countries.
From January to September this year, almost a million people in the UK have ditched some of the most popular streaming sites. Subscription services such as Netflix, Disney+ and Amazon Prime have taken a hit, with the rising cost of living meaning that people are cutting back on their expenses.
Walmart and Netflix are expanding on their digital initiative featuring branded goods related to Netflix film and TV titles to bring physical merchandise into 2,400 Walmart stores in the U.S.
Jonah Hill has quickly turned into one of the most interesting people in Hollywood. He’s proven himself to be an incredible actor, who is very picky about his roles.
Snaptchat parent Snap kicked off earnings season for social media and tech companies today on a sour note with solid user numbers but lower than expected revenue and a dime outlook for the fourth-quarter where sales are expected to be flat. That forecast spooked the Street with Snap down over 25% in late trading.
Todd Spangler NY Digital Editor Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service. “When you read speculation that we are moving into selling advertising, be confident that this is false,” the streamer said in its second-quarter 2019 investor letter. “We believe we will have a more valuable business in the long term by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction.” Clearly, Netflix’s thinking about advertising has changed. Both Netflix and Disney+ are launching ad-based tiers this fall, seeking to broaden their addressable markets and tap into a new revenue stream as subscriber growth has slowed — in Netflix’s case, it lost 1.2 million in the first half of 2022, compared with a net gain of 5.5 million in the prior-year period.
In a third-quarter earnings interview dominated by talk of advertising, top Netflix execs described it as a “sprint” to capture “a whole new audience” and a bid to woo advertisers affected by “the collapse of linear television.”
BETTER NATE THAN EVER – Bernard Telsey, Bethany Knox, Pat GoodwinDEEP WATER – Ellen Chenoweth, Tracy Kilpatrick (Location Casting), Susanne Scheel (Associate Casting Director)THE ADAM PROJECT – Carmen Cuba, Tiffany Mak (Location Casting), Judith Sunga (Associate Casting Director)THE HARDER THEY FALL – Victoria Thomas, Jo Edna Boldin (Location Casting)TURNING RED – Kevin Reher, Natalie Lyon, Kate Hansen-Birnbaum (Associate Casting Director)TELEVISION PILOT AND FIRST SEASON – COMEDYABBOTT ELEMENTARY – Wendy O’BrienGHOSTS – Elizabeth Barnes, Tannis Vallely, Andrea Kenyon (Location Casting), Randi Wells (Location Casting)JULIA – Sharon Bialy, Gohar Gazazyan, Lisa Lobel (Location Casting), Angela Peri (Location Casting), Stacia Kimler (Associate Casting Director), Melissa Morris (Associate Casting Director)ONLY MURDERS IN THE BUILDING – Bernard Telsey, Tiffany Little Canfield, Destiny Lilly (Associate Casting Director)RESERVATION DOGS – Angelique Midthunder, Jennifer Schwalenberg, Chris Freihofer (Location Casting), Stacey Rice (Associate Casting Director), Lisa Zambetti (Associate Casting Director)THE SEX LIVES OF COLLEGE GIRLS – Elizabeth Barnes, Jennifer EustonTELEVISION PILOT AND FIRST SEASON – DRAMAKEVIN CAN F**K HIMSELF – Felicia Fasano, Rikki Gimelstob, Angela Peri (Location Casting), Lisa Lobel (Location Casting), Katie Lantz (Associate Casting Director)PACHINKO – Mary Vernieu, Michelle Wade Byrd, Ko Iwagami (Location Casting), Corinne Clark (Location Casting), Jennifer Page (Location Casting)THE GILDED AGE – Bernard Telsey, Adam Caldwell, Kristian Charbonier (Associate Casting Director)WINNING TIME: THE RISE OF THE LAKERS DYNASTY – Francine Maisler, Kathy Driscoll-Mohler, Melissa Kostenbauder, Molly Rose (Associate
Zoe Saldana and Reese Witherspoon have teamed up for a new limited series on Netflix!
Rebecca Rubin Film and Media Reporter “Schitt’s Creek” co-creator Dan Levy is making his feature film directing debut with “Good Grief,” a bittersweet comedy set at Netflix. The movie will star Levy, Ruth Negga (“Passing”), Himesh Patel (“Station Eleven”), Luke Evans (“Beauty and the Beast”), Celia Imrie (“Better Things”), Arnaud Valois (“Spring Blossom”), David Bradley (“Game of Thrones”) and Jamael Westman (West End’s “Hamilton”). In addition to directing and starring in the film, Levy also wrote the screenplay. “Good Grief” centers on Marc Dreyfus, who chose to distract himself from the loss of his mom with a comfortable marriage. But when his husband also dies unexpectedly, Marc is forced to finally confront the grief he’s tried so hard to avoid, sending him and his two closest friends on a Parisian weekend of self discovery.
Good Grief, the feature directorial debut from Schitt’s Creek multi-Emmy winner Dan Levy, has set its cast including Loving Oscar nominee Ruth Negga, Yesterday‘s Himesh Patel, Beauty and the Beast‘s Luke Evans as well as Celia Imrie(Better Things, The Best Exotic Marigold Hotel), Arnaud Valois (BPM (Beats Per Minute), Spring Blossom),David Bradley (Harry Potter, Game of Thrones) and Jamael Westman.
.““Good Grief” is the first project as part of a film and TV deal Levy’s banner Not A Real Production Company signed back in September 2021. Producing for Not a Real Production Company are Levy and Megan Zehmer alongside Sister’s Stacey Snider, Kate Fenske and Debra Hayward.Ruth Negga is reuniting with Netflix after starring in its drama “Passing” last year.
Amid the news this past summer that HBO Max has quietly removed some fan-favorite shows from the streaming service, did you know that some Netflix originals are missing as well?
ATLANTA – Stacey Abrams is blasting Republican Georgia Gov. Brian Kemp for enticing increased Chinese investment in the state despite what she says is the greater threat to national security it could bring, as well as the potential surveillance of Georgians by the Chinese Communist Party.
Netflix is to bring in time and date advertisements this November, the company has confirmed.
Netflix’s ad-supported tier will be missing certain series and movie titles at launch, the company conceded today in announcing details about the rollout.
Netflix is undercutting Disney+ on price by a dollar a month as it prepares for a landmark expansion into advertising-supported streaming.
Todd Spangler NY Digital Editor After years of Netflix execs spurning the idea of serving up commercials to viewers, the streaming giant is flipping the switch on its first cheaper, ad-supported plan next month. Netflix Basic With Ads will launch in the U.S. on Nov. 3 at 9 a.m. PT, priced at $6.99 per month, the company announced. The cheaper plan will be available in 12 countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the U.K. and the U.S. It will first roll out in Canada and Mexico on Nov. 1. Basic With Ads will be $2 cheaper than Netflix’s Basic plan ($9.99/month in the U.S. currently), which provides the ability to stream on one device at a time. Previously, the Basic plan has not supported HD, but with the launch of the ad tier, Netflix will provide video quality of up to 720p HD for both Basic With Ads and the plan with no ads.