Perfume brand says cutting Black actor from ad was misstep

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Greg Evans Associate Editor/Broadway CriticBritish perfumer Jo Malone has slammed her namesake former company for its treatment of John Boyega, the Star Wars actor who resigned this week as the brand’s global “ambassador.”“I am so horrified and disgusted about what has been done to John,” Malone said today on UK’s ITV program Lorraine. “How dare somebody treat him [like that], and he finds out he is replaced on social media?…They never spoke to him.

Naman Ramachandran British perfumer Joanne Lesley Malone, better known as Jo Malone, has strongly criticized the brand she created, but is no longer associated with, over the controversy involving “Stars Wars” actor John Boyega.Speaking on U.K. broadcaster ITV’s “Lorraine” show on Friday, Malone said that she felt “humiliated.” “I am so horrified and disgusted about what has been done to John,” Malone said.

Jo Malone has hit out at the “disgusting” treatment of Star Wars actor John Boyega by the perfume brand which carries her name.

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John Boyega is stepping down as a brand ambassador for the British perfume and candle company Jo Malone after the brand reshot a video he created for the Chinese market. "I have decided to step down as Jo Malone's global ambassador," the Star Wars actor tweeted on Monday.

Twitter Tuesday that the brand’s decision to “replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong.”Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep.

John Boyega has decided to step down as the global ambassador for the British cologne company Jo Malone after they replaced him for a campaign in China, but still used his concepts.

Alexandra Del Rosario Associate Editor/Nights & WeekendsJohn Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday.“I don’t have time for nonsense. We press on and strong.

John Boyega has decided to end his involvement with Jo Malone London perfume. The decision comes after the actor was replaced in an advertisement for the brand that aired in China.The award-winning commercial, «London Gent,» was conceived of, directed by and starred Boyega, as well as a diverse and multicultural cast.

Star Wars actor was named the company’s first male global ambassador last year and had conceived and directed a personal video, called London Gent, in Peckham to advertise aftershave for the brand.However, the Chinese version of the advert was re-shot with local actor Liu Haoran, while Boyega’s friends and family that featured in the original were also removed.The company have since issued a statement on what they described as “a mistake in the local execution of the John Boyega campaign”,

Naman Ramachandran British perfume company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceived, directed and starred in.The recast and reshot Chinese version replaced Boyega with local actor Liu Haoran (The “Detective Chinatown” franchise). The original commercial, titled “London Gent,” featured Boyega walking around London’s Peckham neighbourhood and featured a multicultural cast.

British perfume brand Jo Malone has apologised to black actor John Boyega after cutting him out of the Chinese version of an aftershave commercial he helped create.

U.K. perfume brand Jo Malone is issuing an apology to actor John Boyega.