Jo Malone criticises perfume brand for ‘disgusting’ treatment of John Boyega

One of the great joys of the New York Film Festival has been watching Steve McQueen’s new film anthology “Small Axe.” Composed of five works set between the late-’60s and early-’80s, the two recently screened films — “Lovers Rock” and “Mangrove” — are intimate slices of life of a little-represented community, British Black folks from the West Indies, resiliently thriving amidst a racially hostile environment.

One of the great joys of the New York Film Festival has been watching Steve McQueen’s new film anthology “Small Axe.” Composed of five works set between the late-’60s and early-’80s, the two recently screened films — “Lovers Rock” and “Mangrove” — are intimate slices of life of a little-represented community, British Black folks from the West Indies, resiliently thriving amidst a racially hostile environment.

In his 2007 book, ‘My Booky Wook’, he opened up about years of sex and substance addiction. But then Hollywood came calling and a whirlwind romance with Katy Perry took flight.

Greg Evans Associate Editor/Broadway CriticBritish perfumer Jo Malone has slammed her namesake former company for its treatment of John Boyega, the Star Wars actor who resigned this week as the brand’s global “ambassador.”“I am so horrified and disgusted about what has been done to John,” Malone said today on UK’s ITV program Lorraine. “How dare somebody treat him [like that], and he finds out he is replaced on social media?…They never spoke to him.

Naman Ramachandran British perfumer Joanne Lesley Malone, better known as Jo Malone, has strongly criticized the brand she created, but is no longer associated with, over the controversy involving “Stars Wars” actor John Boyega.Speaking on U.K. broadcaster ITV’s “Lorraine” show on Friday, Malone said that she felt “humiliated.” “I am so horrified and disgusted about what has been done to John,” Malone said.

John Boyega made history when he was named fragrance house Jo Malone London's first male global ambassador in 2019. The actor, who created the idea behind the short film that launched the campaign in addition to directing it, appeared in the video alongside his real-life friends and family.

John Boyega is stepping down as a brand ambassador for the British perfume and candle company Jo Malone after the brand reshot a video he created for the Chinese market. "I have decided to step down as Jo Malone's global ambassador," the Star Wars actor tweeted on Monday.

Twitter Tuesday that the brand’s decision to “replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong.”Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep.

John Boyega has decided to step down as the global ambassador for the British cologne company Jo Malone after they replaced him for a campaign in China, but still used his concepts.

John Boyega has decided to end his involvement with Jo Malone London perfume. The decision comes after the actor was replaced in an advertisement for the brand that aired in China.The award-winning commercial, «London Gent,» was conceived of, directed by and starred Boyega, as well as a diverse and multicultural cast.

Star Wars actor was named the company’s first male global ambassador last year and had conceived and directed a personal video, called London Gent, in Peckham to advertise aftershave for the brand.However, the Chinese version of the advert was re-shot with local actor Liu Haoran, while Boyega’s friends and family that featured in the original were also removed.The company have since issued a statement on what they described as “a mistake in the local execution of the John Boyega campaign”,

Hollywood Reporter.‘John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated.’They went on to say: ‘We recognise that this was painful and that offence was caused.