Peacock Taps Netflix Hulu Vets For Senior Marketing, Programming Posts
06.04.2022 - 00:15
/ deadline.com
NBCUniversal has added two streaming vets to Peacock’s executive roster, installing Shannon Willett as Chief Marketing Officer and Brian Henderson as EVP of programming. Both are newly established positions at the company.
Willett comes to NBCU from Netflix, while Henderson had been at Hulu.
Both will report to Peacock President Kelly Campbell.
NBCU and its parent, Comcast, have pledged to amp up their programming spending and focus more on acquiring premium subscribers to Peacock. The service launched in mid-2020, initially with an emphasis on its free, ad-supported tier rather than the $5-a-month Peacock Premium. Over time, after adding the WWE Network, extensive live sports programming and finally releasing pandemic-delayed programming like Bel-Air, NBCU has started to see some initial progress in its effort to attract subscribers. Churn, however, remains a challenge for Peacock, as with any player in the streaming game.
“We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making Peacock a must-have streaming service and round out our executive leadership team,“ Campbell said. “Shannon is a fantastic strategic marketer with an incredible portfolio of brand-defining, best-in-class global campaigns, and her expertise will be critical to Peacock’s next phase of growth. And as a pioneer in the evolution of streaming content, Brian will be invaluable as we continue to expand our content offering and establish Peacock as the top general entertainment streaming service in the market.”
As CMO, Willett will oversee global marketing for Peacock, encompassing areas like brand management, creative, media planning, marketing operations, social, content marketing, subscriber growth and