Jennifer Maas TV Business Writer Netflix co-CEO Ted Sarandos says that “part “of the reason the streamer has long been tight-lipped about viewership data — even when it came to disclosing numbers to those creating the TV shows and films for the platform — is because of the talent’s own concerns about feeling “pretty trapped” by ratings and box office performance. “At the time we started creating original programming, our creators felt like they were pretty trapped in this kind of overnight ratings world and weekend box office world defining their success and failures,” Sarandos said during a prerecorded analyst interview that went live Wednesday, following Netflix’s report on its third-quarter financial results.