variety.com
07.03.2022 / 17:05
Movie Theaters Charged More for ‘The Batman.’ Are Price Hikes Here to Stay?
Rebecca Rubin Film and Media ReporterIf you went to the movies over the weekend, you may have shelled out a little extra to see “The Batman.”In a surprising break from industry standard, AMC Entertainment, the biggest theater chain, boldly announced plans to charge customers about $1 to $2 more for tickets to “The Batman” compared to other movies playing at the same time. It is not clear how the experiment, a version of variable pricing, paid off because AMC did not break down ticket sales versus attendance levels in any of its 620 domestic theaters.But AMC was spot-on about the popularity of Robert Pattinson’s take on the Caped Crusader in “The Batman.” The Warner Bros.