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NFL Regular Season Games Draw Record Viewership Across Broadcast & Streaming
10.01.2023 - 23:43 / deadline.com
If there’s one thing the broadcast networks can rely on, it’s pro football. The NFL regular season came to an end over the weekend, after delivering record-breaking viewership for 18 weeks across Fox, NBC and CBS.
CBS managed an impressive 23.5M total viewers for its 10 Sunday afternoon windows, led by a strong 4:25 p.m. time slot.
According to the network, viewers consumed 105.2B minutes of NFL on CBS during the regular season. That’s including audiences for games on CBS Sports, which averaged 18.5M viewers across the regular season.
CBS ended the season with 22.7M viewers for Sunday’s Bills-Patriots game, which is a 35% increase year-over-year for the network’s final game of the season.
Regular season delivered an average of 19.4M viewers for Fox, which was up 4% over last year’s average of 18.6M — the league’s largest year-over-year increase on any network this season.
As for NBC’s Sunday Night Football, the network was up 3% from last season and scored its best viewership since 2019 with an average of 19.9M viewers across the 18-week season. Audiences watched nearly 72B minutes of Sunday Night Football on NBC, according to the network.
Sunday night’s Lions-Packers season finale averaged 23.6M viewers, which made it the most-watched Sunday Night Football season finale in six year and the largest Sunday audience since week one. The matchup also marked the ninth Sunday Night Football game for NBC with over 20M viewers. That’s the most since 2019 and up from just five games last season.
Of course, broadcast audiences are only one part of a larger picture, which is increasingly including streaming. ESPN hasn’t released season averages yet, though they’re sure to be impressive as well. ABC also began simulcasting
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