variety.com
18.01.2022 / 22:50
NATPE, AnyClip Team on Searchable Content Library From Trade Show Association’s 40-Year Video Archive (EXCLUSIVE)
John Hopewell Chief International CorrespondentFinally frustrated in its hope of hosting a conference and trade show in Miami this week, the National Association of Television Program Executives (NATPE) is forging ahead with another service to the content community, revealing Tuesday a new initiative to open its massive video library for content distribution, marketing and monetization.The initiative is being put through by NATPE and video search and analytics vendor AnyClip, which has boarded as NATPE’s video management partner on the AI-powered library makeover.NATPE’s predicament will strike a chord in many media companies. From 17 years of NATPE’s annual Brandon Tartikoff Legacy Awards to star keynotes and panels offering insights from top studio, broadest and streaming legends, NATPE has been sitting on 2,000 videos and 1,000 hours of video ranging across 40 years.