Nellie Andreeva and Anthony D’Alessandro contributed to this report.
27.06.2022 - 17:49 / manchestereveningnews.co.uk
It has now been officially confirmed that Netflix will soon be introducing adverts onto its service following an increase in subscription costs.
It comes after the streaming giant reported a huge loss of subscribers over the past year alongside plummeting share prices. The adverts will reportedly be added to a low-price subscription tier and will not be added to regular subscribers who are already paying higher-priced subscriptions.
Around 200,000 subscribers were lost in the company's first quarter while also losing an additional 700,000 subscribers after suspending operations in Russia in response to the Ukraine invasion. It has been speculated that Netflix has lost a chunk of subscribers due to the end of the coronavirus lockdowns around the world.
Read more: Save hundreds on subscriptions like Amazon Prime Video, Disney+, Spotify & more
Ted Sarandos, Netflix’s co-chief executive confirmed the new strategy in an interview at the Cannes Lions Festival. He said: "We’ve left a big customer segment off the table, which is people who say: ‘Hey, Netflix is too expensive for me and I don’t mind advertising'.
"We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.'"
Netflix announced last week that it was forced to cut around 300 jobs - approximately 4 per cent of its overall workforce. A Netflix spokesperson said: "Today we sadly let go of around 300 employees. While we continue to invest significantly in the business, we made these adjustments so that our costs are growing in line with our slower revenue growth.
"We are so grateful for everything they have done for Netflix and are working hard to support them through this difficult transition."
Netflix is not the only popular streaming
Nellie Andreeva and Anthony D’Alessandro contributed to this report.
Sam Fender has shared his B-side ‘Alright’ on streaming platforms for the first time – you can listen to it below.The track was recorded as part of the sessions for the North Shields singer-songwriter’s second studio album, ‘Seventeen Going Under’, and served as the B-side to the single ‘Long Way Off’.‘Alright’ was also previously released as a special edition 7 inch vinyl for Record Store Day 2022.Last night (July 14), Fender posted the official artwork for the song on social media. “Something special coming tonight,” he wrote.He later shared a link to the digital version of ‘Alright’, which is now available to stream and download.
Where do great movies come from? When Netflix started creating its own shows a decade ago, Ted Sarandos and his colleagues put that question to select creatives around town. It was a smart exercise – but most respondents insisted there was no answer.
Joe Otterson TV ReporterThe “Stranger Things” universe is expanding at Netflix, with the Duffer Brothers lining up multiple projects within the world they created for the series.Under their overall deal with Netflix, the Duffers — Matt and Ross — have established the production company Upside Down Pictures, bringing on Hilary Leavitt to run the company.Among the new projects they have in development, the Duffers are officially working on a “Stranger Things” spinoff series, though exact plot details remain under wraps. The show will be based on an original idea by the Duffers with Upside Down Pictures and 21 Laps producing.
Jem Aswad Senior Music EditorThree songs from the posthumous 2010 Michael Jackson album “Michael,” which some fans have long insisted were not sung by the late artist, have been removed from streaming services.A statement from Jackson’s estate and Sony Music, which acquired the rights to unreleased material from the singer’s vaults in a blockbuster $250 million deal in 2010, says the songs were removed in an effort to “move beyond” the controversy but effectively maintains that the vocals were not faked: “Nothing should be read into this action concerning the authenticity of the tracks,” it emphasizes.“The Estate of Michael Jackson and Sony Music decided to remove the tracks ‘Breaking News,’ ‘Monster’ and ‘Keep Your Head Up,’ from the 2010 album ‘Michael’ as the simplest and best way to move beyond the conversation associated with these tracks once and for all,” the statement, issued Tuesday, reads. “The album’s remaining tracks remain available.
Three Michael Jackson songs that appeared on his 2010 posthumous album ‘Michael’ have been removed from streaming services, amid continued claims that they were actually sung by an impersonator.Although, it’s important to note, their removal has “nothing to do with their authenticity”. It’s just that the singer’s fans have become so focussed on the fake vocal claims linked to these tracks that they’ve all – all of them – forgotten that he ever made any other music. Or something like that.“The removal of these three songs has nothing to do with their authenticity”, says a spokesperson.
Sony Music says the removal of three Michael Jackson songs from streaming services has nothing to do with their controversial authenticity.
Jem Aswad Senior Music EditorThe French audio streaming service Deezer made its debut on the Paris Euronext market Tuesday and immediately plunged 35% from its €8.5 opening, rising slightly to level off at around €6.2 by late in the afternoon.Earlier this year the company, which is one of the world’s largest streaming services despite a relatively low U.S. profile, merged with a special-purpose acquisition company (SPAC) with an eye toward going public at a $1.13 billion valuation.
Kid Cudi has announced his debut 2008 mixtape, ‘A Kid Named Cudi’, will receive an official release on streaming services later this month.In a series of tweets yesterday (July 4), the rapper revealed that a greatest-hits collection titled ‘The Boy Who Flew to the Moon’ would hit streaming platforms this Friday (July 8), while ‘A Kid Named Cudi’ would follow a week later on July 15, two days shy of its 14th anniversary.“I am so damn excited u all get to enjoy it again, remastered, [with] all the jams that made people fans from [the] jump, Cudi wrote. “Also, [I] did a new intro.” In another tweet, he confirmed the mixtape would receive a vinyl pressing.
TelevisaUnivision said its Vix+ streaming service will launch July 21, at a monthly price of $6.99 in the U.S. and MX$119 in Mexico.
Todd Spangler NY Digital EditorTelevisaUnivision is putting the polish on ViX+ for the premium streamer’s debut next month — and will try to persuade Spanish-speaking audiences to pay for another service in their monthly mix.The Hispanic programming powerhouse, formed through the merger of Univision and Televisa, is launching ViX+ on July 21 in the U.S and across Latin America. Its will cost $6.99 per month in the U.S.
Prince Harry and Meghan Markle have hired Handmaid’s tale director Liz Garbus to produce their upcoming Netflix documentary, according to reports. In 2020, the Sussexes signed a multi-million-pound deal with Netflix, six months after the couple dramatically stepped back from royal duties, and settled down in Los Angeles from where they will launch their new Hollywood career.
Jem Aswad Senior Music EditorThe negotiations over streaming-service royalties are one of the most complex, contentious and important battlegrounds in the contemporary music industry, pitting some of the world’s largest companies — Amazon, Apple, Google/ Alphabet, Pandora/ SiriusXM/ Liberty Media and upstart Spotify — against music publishers and labels.It’s so contentious that even as the battle over rates for 2023-27 approaches later this year, the rates for 2018-22 still have not been determined: In 2018, the Copyright Royalty Board, which determines rates for publishers but not labels, ruled that streaming services must pay approximately 44% more in publishing royalties. In 2019, the four streaming services appealed that decision, arguing that they already pay out billions of dollars in royalties and such an increase would make their business models untenable.
As the cost of living crisis continues to grip the nation, many of us are having to cut back on luxuries to help save for the essentials. With less chances to dine out, hit the town or hang with friends, many of us are turning to our good ol’ tried and tested friend Netflix to just relax and chill at home.
Todd Spangler NY Digital EditorNetflix has made no secret that it would rely on third-party partners to roll into the ad-supported VOD space. Now word has emerged that Google and NBCUniversal are the top contenders to potentially land a coveted deal with the streamer to sell and serve ads for Netflix’s lower-cost plan with ads.Google and Comcast’s NBCU are both pursuing an exclusive pact with Netflix for the forthcoming ad-supported streaming package, the Wall Street Journal reported this week, citing anonymous sources.
Ted Sarandos confirmed today that Netflix is speaking to multiple potential partners to help it introduce ads to its platform.
Delegates at Cannes Lions were stopped from entering the advertising festival this morning after Greenpeace activists staged an anti-fossil fuels protest on top of the Palais des Festival — the latest of several guerrilla stunts to disrupt the event.
The Closer. He then went on to say that the place should be named the Theater for Artistic Freedom and Expression. When TMZ subsequently caught up with Anthony Anderson after the event, the black-ish alum shared positive thoughts and commended the decision: Dave Chappelle’s The Closer hit streaming back in October and, shortly after its release, celebrities and LGBTQ+ organizations like GLAAD spoke out in opposition of it.
Paramount+ has just launched in the UK and the streaming service is a host to movies, TV shows, and documentaries produced under parent companies Paramount Pictures and Viacom CBS.