Netflix India Content Chief Reveals Strategy as Streamer Reveals Production Partnerships, Celebrates Films Day (EXCLUSIVE)
29.08.2022 - 16:17
/ variety.com
Naman Ramachandran Netflix India has expanded existing partnerships and forged new ones with several of the country’s leading production houses. They include T-Series, Red Chillies Entertainment, Pooja Entertainment, Viacom 18 Studios, Luv Films, Reliance Entertainment, RSVP Movies, Benaras Media Works, Maddock Films, Junglee Pictures, Balaji Telefilms and Matchbox Shots. Monika Shergill, VP, content, Netflix India, says: “With some studios, we have a partnership to bring more of their films on the service, like T series – we’ve been doing so many films with them – Pooja Entertainment, RSVP, Red Chillies, they’ve been long standing partners. But across the board, we are working with many.”
Shergill spoke with Variety on Monday, a day Netflix celebrated in India as Films Day, with a showcase of previously announced titles. “Where we are coming from, is to keep broadening the service, to keep increasing access, to keep reaching newer and newer audiences. And that is where we have very carefully and very passionately, curated our film slate, whether it’s through original films, or the post theatrical slate, for which we’ve tied up with partners,” Shergill says.
The Films Day celebrated a mix of already released, previously announced and new titles, all in the Hindi language. They include “Darlings,” a film revolving around domestic abuse, co-produced by and starring Bollywood A-lister Alia Bhatt, which debuted as the biggest non-English language original film opener for the service worldwide. Other titles showcased on Films Day included “Chakda ‘Xpress,” a film inspired by the life of cricketer Jhulan Goswami starring Anushka Sharma; heist thriller “Chor Nikal Ke Bhaga,” starring Yami Gautam; “Jogi,” set during the 1984