Netflix Cheaper Ad Tier Launch in November - Pricing for Basic Plan Revealed

In a third-quarter earnings interview dominated by talk of advertising, top Netflix execs described it as a “sprint” to capture “a whole new audience” and a bid to woo advertisers affected by “the collapse of linear television.”

The second season of Netflix’s hit series Ginny & Georgia has been long delayed and the show’s star Brianne Howey recently opened up about what’s causing the wait.

Todd Spangler NY Digital Editor After two straight quarters of subscriber losses, Netflix returned to growth in the third quarter of 2022 — and told investors it’s expecting a strong Q4 to finish the year, even though it doesn’t expect big gains right away from the launch of its cheaper, ad-supported plans. The streaming giant reported 2.41 million net new paid subscribers in Q3, including a gain of 100,000 in the U.S./Canada region, to stand at 223.1 million worldwide as of the end of September. That handily topped Netflix’s previous forecast of a 1 million pickup for the period. For Q4, Netflix expects to gain 4.5 million new streaming customers, compared with 8.3 million in the year-earlier quarter. Netflix Basic With Ads is slated to launch in the U.S. on Nov. 3 and priced at $6.99 per month — three dollars less than the regular Basic plan. Similar ad tiers are also coming next month to 11 other countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea, Spain and the U.K.

Ryan Murphy is the producer to beat for this week’s Netflix Top 10, as his latest true crime title “The Watcher” dethroned his previous hit “Dahmer — Monster: The Jeffrey Dahmer Story” with 125 million hours viewed. “Dahmer” still sat at No. 2 on the English TV list, racking up another 122.8 million viewing hours in its fourth week on the chart.“The Watcher,” starring Naomi Watts and Bobby Cannavale as a couple caught in an unnerving stalker’s web, is a seven-episode limited series based on the story of the real-life couple who was harassed by the titular unnamed individual.

Naomi Watts is addressing the possibility of turning her life into a movie.

The fourth season of The Sinner just debuted on Netflix, but don’t expect there to be a fifth season of the popular series.

Netflix has announced that a cheaper monthly subscription package will be launched in the UK next month. Priced at £4.99, the new option will include adverts and is set to be rolled out at 4pm on Thursday November 3.

Netflix is to bring in time and date advertisements this November, the company has confirmed.

In the latest fantasy streaming battle, The Lord of the Rings: The Rings of Power retained a slim lead over House of the Dragon on Nielsen’s weekly streaming chart for September 12 to 18.

Jennifer Maas TV Business Writer “Cobra Kai” closed in on nearly 2 billion minutes viewed on Netflix in the first full week after its Season 5 launch on Sept. 9, as the streaming audience for Amazon’s “Lord of the Rings: The Rings of Power” and HBO’s “House of the Dragon” dipped, according to Nielsen’s newly released streaming rankings for the month-ago period. From Sept. 12-18, the first four episodes of “The Rings of Power” hit 988 million minutes viewed on Prime Video, while the first five of “House of the Dragon” landed 960 million minutes viewed on HBO Max. Meanwhile, “Cobra Kai” — which currently has five seasons and 50 episodes available for streaming on Netflix — was watched for 1.9 million minutes when counting viewership across the entire series, per Nielsen.

Netflix is adding options to their subscription model.

Netflix is undercutting Disney+ on price by a dollar a month as it prepares for a landmark expansion into advertising-supported streaming.

Todd Spangler NY Digital Editor After years of Netflix execs spurning the idea of serving up commercials to viewers, the streaming giant is flipping the switch on its first cheaper, ad-supported plan next month. Netflix Basic With Ads will launch in the U.S. on Nov. 3 at 9 a.m. PT, priced at $6.99 per month, the company announced. The cheaper plan will be available in 12 countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the U.K. and the U.S. It will first roll out in Canada and Mexico on Nov. 1. Basic With Ads will be $2 cheaper than Netflix’s Basic plan ($9.99/month in the U.S. currently), which provides the ability to stream on one device at a time. Previously, the Basic plan has not supported HD, but with the launch of the ad tier, Netflix will provide video quality of up to 720p HD for both Basic With Ads and the plan with no ads.

What’s not to love about Roald Dahl‘s “Matilda“? The 1998 children’s novel follows a precocious young girl who discovers she has superpowers and uses them to take charge of her destiny against the likes of her rotten headmaster, Miss Trunchbull. Movie fans of a certain generation will remember the 1996 film, but the book also became an award-winning musical in 2010.

EXCLUSIVE: Michael Beach (Dahmer: Monster), Joshua Colley (Senior Year) and Lindsey Gort (All Rise) have joined the cast of Dead Boy Detectives, HBO Max’s upcoming drama series based on the DC Comics characters created by Neil Gaiman, in key recurring roles. The series hails from The Flight Attendant’s Steve Yockey, Doom Patrol’s Jeremy Carver, Berlanti Productions, and Warner Bros. Television. Beach, Colley and Gort join series stars George Rexstrew, Jayden Revri and Kassius Nelson.

Netflix has a newly revised list of the top 10 most streamed TV shows of all time!

Joe Otterson TV Reporter HBO Max has given a straight-to-series order to a new comedy series from Chuck Lorre and Nick Bakay with Sebastian Maniscalco set for the lead role, Variety has learned. The single-camera show is titled “How to Be a Bookie.” HBO Max has given it an eight-episode order. Per the official logline, “A veteran bookie (Maniscalco) struggles to survive the impending legalization of sports gambling, increasingly unstable clients, family, co-workers, and a lifestyle that bounces him around every corner of Los Angeles, high and low.” Lorre and Bakay serve as co-writers and executive producers on the show. Maniscalco will executive produce in addition to starring, with Judi Marmel also executive producing. Warner Bros. Television is the studio. Chuck Lorre productions is currently under an overall deal at WBTV. The show marks Lorre’s first series at HBO Max.

Damian Terriquez (All Rise) and Kaleb Horn (Hardy Boys) have been cast in key recurring roles opposite Miss Benny and Kim Cattrall in Netflix drama series Glamorous, from Jordon Nardino (Star Trek: Discovery) and Damon Wayans Jr.

The first trailer for Netflix’s “They Cloned Tyrone” is here.

Netflix announced the release date of the third season of the romantic comedy. Set and filmed in the provinces of Paris, including Ile-de-France, the series follows Emily Cooper, who lands an unexpected opportunity to provide an American insight for French luxury marketing company - Savoir. Emily - played by Lily Collins - initially struggles to adapt to the Parisian lifestyle, which is a different world to her Midwestern upbringing, as she tries to win over her new work colleagues, creating new friendships and tangling herself in a complicated love story.