NBCUniversal Makes Bid to Cut More Ads as Madison Ave. Grapples With Coronavirus

[Spoiler alert: this post reveals who won the first season of Making the Cut on Amazon Prime — read at your own risk!]

The final two episodes of  are here! Heidi Klum and Tim Gunn's new Amazon design competition series, full of fierce fashion and heartwarming moments, concluded with episodes nine and 10, which culminated with the announcement of the winner of season 1 as the next great global brand. The winner walked away with the grand prize of $1 million, a one-year mentorship with Amazon Fashion and a collection sold exclusively on Amazon. 

By Meg Zukin

By Meg Zukin

There was a lot riding on Making the Cut. When Amazon announced they were going into business with Heidi Klum and Tim Gunn, the dream team who helped make Project Runway sing for years, first on Bravo and then on Lifetime, it seemed as though that would be the end of PR.

The final two episodes of “Making the Cut” drop on Amazon Prime Video this Friday but not without some drama.

Meghan Markle and Prince Harry are doing some good amid the coronavirus pandemic.

Mariah Carey gave a special performance on Easter Sunday that she dedicated to medical workers and first responders treating patients with coronavirus. The artist was on hand to help Pastor Joel Osteen conduct a virtual celebration of the holiday as people far and wide were forced to stay inside and not see their families in an effort to curtail the spread of the coronavirus.

Contestants were tasked with creating two looks: a haute couture design and an accessible counterpart that could be sold on Amazon. At the end of the week, both looks will be part of a fashion show at the historic Musée Des Arts Décoratifs in Paris.

With social distancing guidelines keeping most people at home during the coronavirus pandemic, actors, musicians and other performers have had to put work on hold for the moment.

With social distancing guidelines keeping most people at home during the coronavirus pandemic, actors, musicians and other performers have had to put work on hold for the moment.

For those of y'all who have no idea what I'm talking about (and hello, welcome), Making the Cut is a fashion competition hosted by Heidi Klum and Tim Gunn. And if the first thing that comes to your mind is Project Runway, a) same, and b) if you're a Project Runway fan, I'd bet money that you'll also like Making the Cut.

NBCUniversal will reduce advertising loads across its networks and add more entertainment and news content as the novel coronavirus pandemic continues, and as families quarantine at home. “Now, people all across America are turning to us more for the content that comforts them and connects them to the outside world,” NBCUniversal ad sales and partnerships chairman Linda Yaccarino wrote Monday in a blog post.

Already obsessed with ? Be sure to check out the latest winning looks on Amazon! 

By Brian Steinberg

“Making The Cut” contestant Ji Won Choi,a recent Parsons grad, is on a mission to merge her Korean and American heritages through fashion. She’s one of the younger designers on Amazon Prime’s new reality series, though Choi has already started to reaped the benefits by having one of her designs from the show sold on Amazon.

Naomi Campbell does not tolerate irreverence for high fashion.

The late daughter of Prince Xavier and Madeleine de Bourbon is the first royal to die from the COVID-19 virus, her younger brother, Prince Sixtus Henry of Bourbon-Parma announced yesterday.