Dua Lipa is enjoying herself. The British singer, who’s gearing up for the release of her new record “Radical Optimism,” has been traveling through Spain with her boyfriend, Callum Turner.
20.03.2024 - 19:29 / deadline.com
NBCUniversal plans to start using generative AI in its ad sales efforts, the company announced Wednesday at its One24 event for advertisers.
The AI effort will specifically drive audience targeting and advertiser performance.
The AI initiative is one of several introduced during One24, which was held in Studio 8H in the company’s Rockefeller Center headquarters. The fourth annual event is a lead-up to the main NBCU upfront, which this year will be May 13 at Radio City Music Hall.
The AI offering analyzes large swaths of programming and digital content across the NBCU portfolio paired with the company’s first-party data to produce “emotion-based, AI-powered audience segments,” an announcement said. NBCU reported having developed 300 segments that help advertisers to match content to viewers.
Programmatic buying, a way to reduce friction and automate many aspects of the ad process, is coming to the Olympics for the first time this summer with the Paris Games. Through a partnership with The Trade Desk, NBCU is opening up private marketplace, biddable access for advertisers, from the U.S. Olympic Trials to the Olympic and Paralympic Games.
Among the other enhancements coming to NBCU are Virtual Concessions, a way for viewers getting set for live sports or movies to order food, beverages and other items for delivery. Must Shop TV will enable six franchises (Below Deck, Love Island USA, Southern Charm, Summer House, Top Chef and Winter Hours) with e-commerce capabilities.
On the measurement front, NBCU is introducing One Platform Total Measurement, a new effort to capture viewership across platforms. The company is also teaming with VideoAmp to help with the new measurement initiative. EDO and Kochava are additional
Dua Lipa is enjoying herself. The British singer, who’s gearing up for the release of her new record “Radical Optimism,” has been traveling through Spain with her boyfriend, Callum Turner.
J. Kim Murphy It’s a primate face-off at the box office this weekend, plus some old-fashioned Antichrist horror on the side. Legendary Entertainment and Warner Bros.’ “Godzilla x Kong: The New Empire” looks to stick on top of domestic charts, holding off the opening weekend bows of Universal’s beat-em-up “Monkey Man” and 20th Century Studios’ horror revival “The First Omen.” That kaiju victory lap probably has less to do with the staying power of “The New Empire” than the strength of its competition though.
Jennifer Lopez is in damage-control mode!
K.J. Yossman Disney is licensing a number of its original series to BBC Studios-owned broadcaster UKTV. Among the shows that are set to appear on UKTV networks are Anne Frank drama “A Small Light” and all seven seasons of “Sons of Anarchy.” “A Small Light” is heading to UKTV’s free to air network Drama in May while the complete series of “Brothers and Sisters” will go to UKTV Play this spring followed by “Sons of Anarchy” in the summer.
Emily Longeretta When mother-daughter showrunners Heather Conkie and Alexandra Clarke began working on “The Way Home” with creator Marly Reed, they didn’t intentionally set their sites on the world of “Alice in Wonderland.” Instead, it came completely natural. “As we started looking at this show and the concept, it became so much clearer to us how oddly echoing it all was to the book, and we sort of thought well, if it’s there, let’s use it.
Steven J. Horowitz Senior Music Writer “They don’t, don’t know how hard I had to fight for this,” sings Beyoncé on “Ameriican Requiem,” the harmony-laden opener on her eighth album “Cowboy Carter.” Anyone keyed into the promotional cycle leading up to its release knows this well.
Millie Mackintosh has given an insight into the 'honest side' of her life in a raw new Instagram post, where the former Made In Chelsea star admitted struggles she has been dealing with recently. Posting a carousel of pictures to her 1.3M followers, one snap showed Millie in the bath with mascara tear stains running down her cheeks. Next to the picture, she admitted: "Treat people with kindness.
Alex Ritman A number of major names from the U.K. film and TV world and beyond have donated items — and their own time — to an auction raising money for Gaza.
Joe Biden‘s New York fundraiser this evening with Barack Obama and Bill Clinton is expected to raise more than $25 million, an enormous haul for a one-evening event.
Lourdes Leon is thanking her band for helping her shine bright. The model and musician who performs under the stage name Lolahol recently shared a post of her most recent performance in New Orleans. She shared various clips of her music and wrote a lengthy statement to her band mates, thanking them for their hard work.
Following the axing of Top Gear, hosts Paddy McGuinness and Chris Harris have set their sights on their next TV project.The duo - who hosted Top Gear with Fredie Flintoff - are set to reunite in new BBC series Chris & Paddy: Roadtrip. Paddy, 50, and Chris, 49, will head out on new adventures across Europe in the programme, which will reportedly kick off in spring, according to The Sun.
Cricketing legend Freddie Flintoff has been pictured as he prepares for a TV comeback following his Top Gear horror crash.
Emma.Paltrow starred in the title role for the 1996 Jane Austen film adaptation, directed by Douglas McGrath, and received critical acclaim for her performance.However, during a recent appearance on the long-running YouTube series Hot Ones, Paltrow made it clear that Clinton wasn’t one of the film’s fans.Presented by Sean Evans, Hot Ones sees celebrities take on an array of progressively spicier chicken wings while answering questions.When Evans asked if the rumours of Clinton falling asleep during a White House screening of Emma were true, Paltrow replied: “True – he was snoring right in front of me.”She joking added: “I was like, ‘Wow, I guess this is going to be a real hit movie.’ But it was! So fuck you, Bill Clinton!”Also during her appearance on Hot Ones, Paltrow suggested that you can “only make so many” good superhero movies.The actress – who starred as Pepper Potts in a number of Marvel Cinematic Universe films alongside Robert Downey Jr.’s Tony Stark/Iron Man – was asked about her opinion on director Cord Jefferson’s recent Oscar speech.Jefferson won the Best Adapted Screenplay award for his film American Fiction and, during his acceptance speech, pleaded with Hollywood producers: “Instead of making one $200 million movie, try making 20 $10 million movies.”“I absolutely understand where he’s coming from,” Paltrow said. “You want the best chance to have a strong ROI.
on “Hot Ones” Thursday, the Oscar-winning actress was asked about the rumor that Clinton actually “passed out asleep” during a screening at the White House.“True. He was snoring right in front of me,” Paltrow, 51, confirmed to host Sean Evans.
Zack Sharf Digital News Director Gwyneth Paltrow confirmed on “Hot Ones” that a rumor about Bill Clinton sleeping through a screening of “Emma” at the White House is true. The 1996 Jane Austen adaptation was directed by Douglas McGrath and featured Paltrow in the title role. She earned critical acclaim for the performance, which continued her hot streak as one of the most recognizable actors of the 1990s indie film boom.
commented. “I’m not even trying to be funny when I say I thought this was Megan Rapinoe,” a second person said, referring to the former winger of the USWNT who retired in Nov.
Gwyneth Paltrow is taking on the Hot Ones challenge!
Nicki Minaj suddenly canceled one of her concerts hours before she was scheduled to take the stage.
Dale Winton 'left his entire £2.1million fortune to a married BBC boss', Mark Linsey. Dale, who sadly passed away in April 2018 at the age of 62, was very close to Mark, the Beeb's then-Chief Creative Officer, and even served as godfather to Mark's three children. According to The Sun, Dale left his millions, along with his holiday home in Florida, to Mark and his family.
Jennifer Lopez has quietly cancelled several stops on This Is Me…Now The Tour.