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Navarro College and Rival School Only Made $30,000 Per Season on Netflix’s ‘Cheer’
19.01.2022 - 23:18 / usmagazine.com
Nothing to cheer about. Despite the massive success of Netflix’s Cheer, Navarro College isn’t exactly rolling in dough.
Navarro signed a $30,000 deal with a production company in 2018 to make a then-untitled cheerleading documentary, according to an article published by Sportico on Wednesday, January 19. The institution reportedly received the same amount of money for Cheer‘s second season, which was released on January 12.
“Everybody thinks we made a million dollars off of the show, and as you can see from the contract, we did not,” Stacie Snipes, director of marketing and public information at Navarro told the outlet.
Season 2 of the sports doc also highlights Navarro’s main rivals, Trinity Valley Community college. Despite joining the Netflix series after it already became a phenomenon, TVCC also received only $30,000 from the production company.
Cheer was an instant hit when it premiered in January 2020, following coach Monica Aldama and her squad as they trained for the 2019 NCA & NDA Collegiate Cheer & Dance Championship . As a result of the show’s popularity, Aldama, 49, and several other cast members were thrust into the spotlight, with the cheer coach even competing on season 29 of Dancing With the Stars. She released her memoir, Full Out! Leadership Lessons from America’s Favorite Coach, earlier this year.
Though the reality series put the small school on the map, Navarro College hasn’t received the same attention in the years since Cheer‘s debut.
“We have had declining enrollment,” Snipes told Sportico in Wednesday’s report, noting that Cheer hit the peak of its popularity during the coronavirus pandemic. “I could probably name four or five students that we heard came here because they heard about our college
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