Warner Bros. and AppleTV+ marketing vet JP Richards and STX marketing exec Keri Moore are joining Lionsgate’s motion picture group respectively as President and Co-President of Worldwide Theatrical Marketing. They start Nov. 1.
10.10.2022 - 20:45 / deadline.com
After more than a two decades run as the Boss of trade org the National Association of Theatre Owners, John Fithian is retiring, effective May 1, 2023. Technically, Fithian counts 30 years working for NATO, having begun working with the org as a former attorney at Washington DC’s Patton Boggs, LLC.
NATO’s Executive Board has begun a search process for Fithian’s successor.
Fithian has arguably seen his most pivotal and monumental days during the last two years of the pandemic. Not only has Fithian been a champion for theatrical windows on behalf NATO’s membership which counts over 35K screens stateside and 101 countries worldwide, however, the big screen trade boss and his team have been lynchpins in keeping exhibitors alive during largely a year and a half when they were forced to close down due to Covid from 2020-21. NATO, under Fithian, got exhibition included under the $15 billion congressional Covid-19 Relief (aka “Save Our Stages” initiative) which encompassed small- and medium- sized theaters and venues with 500 employees or less, that had lost at least 25% in revenue. This gave movie theaters access to business loans as well as the Paycheck Protection Program.
As one of the final cherries on his cake, Fithian and team fired up National Cinema Day over Labor Day weekend, with $3 movie tickets, in an effort to drive business to movie theaters over a slow time sans big films. The Saturday of National Cinema Day clocked 8M admission more than the total weekend admissions for Labor Day weekend 2021 when Disney/Marvel’s Shang-Chi and the Legend of the Ten Rings brought moviegoers back big time from the doldrums of the pandemic. There will be another National Cinema Day down the road.
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Warner Bros. and AppleTV+ marketing vet JP Richards and STX marketing exec Keri Moore are joining Lionsgate’s motion picture group respectively as President and Co-President of Worldwide Theatrical Marketing. They start Nov. 1.
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On Monday, the exhibition trade org the National Association of Cinemas announced that it’s longtime CEO and President John Fithian of 24 years was retiring.
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“It is nearly impossible to sum up a career of three decades in a few sentences,” said Fithian in a statement. “I will leave that to others.
Brent Lang Executive Editor John Fithian, the top lobbyist for the exhibition industry, will retire as the CEO of the National Association of Theatre Owners on May 1, 2023. The group said it has already begun a search for Fithian’s successor, but he leaves big shoes to fill having been a major force at NATO, as it is called, for 30 years. Initially engaged as outside counsel to NATO in 1992, Fithian assumed the presidency in 2000. In that capacity, he helped guide the group’s members through some of the most tumultuous periods in the cinema business’s history, including its transition to digital projection, as well as the COVID-19 closures that brought the industry to its knees.
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