MipJunior Opens as Global Kids TV Commissions Plunge, and the Industry Looks Ever More to IPs, Technology
14.10.2023 - 09:13
/ variety.com
Liza Foreman First, the bad news. A session helping to launch an extended MipJunior on Friday afternoon, underscored just how hard the kids TV business is suffering. Prefacing a panel discussion on the State of the Kids Entertainment Industry, Challenges & Opportunities, Ampere Analysis’ Cyrine Amor suggested global kids TV commissions were down 48% through August 2023.
That’s a radically more significant decrease than the 11% decline in commissioning seen across all genres for the same period. U.S. SVOD services and pay TV channels are cutting back most sharply, she said.
In the U.S. market, public broadcaster commissions of kids programs were down 8% through August. Pay TV commissions, in contrast, had dived 53%, SVOD orders by 33%.
“There are a lot of factors, including inflation,” she said. Western Europe is also seeing declines, especially in public service broadcaster’s commissioning of kids TV content. That figure is down 19% percent through August.
This pressure is making Western platforms adopt trends already seen in the U.S. such as of relying more on IPs to develop properties. While the majority of kids content in Western Europe is found on SVOD, over the last 12 months, kids programs that are the most popular were available across all platforms.
Non-exclusivity can pay off for those wanting to stay popular after launch, Amor argued. Moderator Deirdre Brennan, COO at Wildbrain, followed on the presentation grilling panelists Keith Chapman, creator of Kids IP, Keith Chapman Productions; Olivier Lelardoux, CEO of France’s Blue Spirit Studio), and Sarah Dewitt, senior VP & General Manager, PBS Kids). Topics under discussion included changes in the industry over the last decade, instanced by the rise of digital
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