Michael Le, TikTok Dancer & Social Media Personality, Signs With CAA
11.10.2023 - 20:57
/ deadline.com
EXCLUSIVE: Michael Le, one of the most popular dancers on TikTok (known as @justmaiko) and YouTube who has amassed more than 68 million followers combined across his social media, has signed with CAA for representation.
Le creates daily content on social media that revolves around dance, fitness, fashion, Web3 and gaming. He also has created a family channel called The Shluv Family with his two younger brothers, sister, and mom.
In the content space, Le recently partnered with Liithos’ Ashfall, a sci-fi game and comic book, to build a TikTok series based on the new IP. Le stars in the five-episode series, released on his TikTok account. According to Liithos, the company behind the project, the series “explores a post-apocalyptic world set in the climate change ravaged Pacific Northwest, where Seattle has been submerged in the ocean for hundreds of years. With civilization devolved into factions and enclaves and humanity fighting over resources and differing ideologies, Ash Naranjo, born without arms, is taken by the Order of Life Science, who give him TechGyn prosthetic arms and other nano implants – changing him forever.”
Le also created his own gaming channel and Web3 gaming ecosystem, Joystick, which aims to help creators and gamers navigate the world of web3 games and provide opportunities to earn revenue and increase their online presence.
Le, winner of the Shorty Award for Best in Dance, can be seen in cameos in Spider-Man: No Way Home and The Victor Hong Berries, and he performed at the 2023 Nickelodeon Kids’ Choice Awards.
He has also been featured in Forbes, the Los Angeles Times, The Hollywood Reporter, and Fortune, among others.
Additionally, Le has collaborated with brands such as Prada, Disney, State