Meghan Markle seeks to trademark the word ‘archetypes’ for her new Spotify podcast
07.04.2022 - 18:13
/ foxnews.com
Archewell Audio, the production company launched by Meghan Markle and Prince Harry, has filed an application to trademark the word "Archetypes," Fox News Digital has learned. According to the U.S. Patent and Trademark Office database, the application was filed two days after the Duchess of Sussex announced her forthcoming Spotify podcast, titled "Archetypes," last month.
If the trademark filing is approved, the word would be protected in entertainment services, such as podcasts, on-demand streaming media, live stage performances and webcasts, among others. The move has prompted backlash from British tabloids, insisting the term derives from Ancient Greece and first entered into the English language during the 1540s. However, trademarking words associated with a brand is common practice.
Such brands that have trademarked their name include Apple and Google. Meghan Markle is launching her podcast "Archetypes" this year. (Dominic Lipinski - WPA Pool/Getty Images) On March 24, Spotify announced that the former American actress is hosting a new podcast that will "investigate the labels that try to hold women back." The 40-year-old will speak with historians and experts to "uncover the origin of these stereotypes and have uncensored conversations with women who know all too well how these typecasts shape narratives." The title of the show refers to the theme of the series, as well as Archewell, the nonprofit organization founded by the royal couple.That name pays tribute to their firstborn Archie.
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