‘Mean Girls’ Has Edge During First Weak Weekend Of 2024 – Saturday Box Office
20.01.2024 - 21:07
/ deadline.com
There’s not much going on at the weekend box office. Yes, point fingers at the dual strikes’ impact on the theatrical schedule. But it’s also January, which typically counts a couple of the year’s lowest-grossing weekends. The 3-day for all titles is looking at $68M, which is not only the first weak weekend of the New Year, but -8% off the same frame a year ago, which did $72.4M. Per Box Office Mojo, the first two weekends of January respectively grossed $85.7M and $97M.
Paramount’s second weekend of Mean Girls at 3,826 theaters is looking at $11M, a 62% decline, for what will be a ten-day of $49.3M. Through ten days, new Mean Girls is pacing 17% ahead of 2004’s Mean Girls, which finaled at $86M.
Amazon/MGM’s second frame of David Ayer’s Jason Statham movie, The Beekeeper, is second at 3,330 theaters with $8.3M, -50%, for a ten-day running total by EOD Sunday of $31M. Domestic endgame for Beekeeper is $45M, which is higher than early January meat-and-potatoes action, pre-Covid 2020 title, The Gentleman from Guy Ritchie, which finaled at $36.4M.
There was only one wide release this weekend, Bleecker Street’s Ariana DeBose-Chris Messina-John Gallagher, Jr. international space station thriller about Russian and U.S. astronauts’ battle beyond the stars, I.S.S. At a $3.3M opening at 2,520 theaters, it’s easy for mainstream box office press to declare this a bomb. But here’s the post-pandemic reality (and this even started before then, frankly): For those handling distribution here, it’s not always about a box office rally. Similar to the Lionsgate model, it’s about an appropriate P&A spend and low MG that will pull the title along in ancillary windows.
Bleecker Street, post Covid, has been opening their wide entries in