Matthew McConaughey Talks Salesforce Super Bowl Ad and Why He Wants to Meet With Jeff Bezos, Mark Zuckerberg and Elon Musk
11.02.2022 - 05:21
/ variety.com
Marc Malkin Senior Film Awards, Events & Lifestyle EditorMatthew McConaughey had us fooled for a second.His new commercial for Salesforce, which he co-created and premiered during the Olympics, opens with the Oscar winner in an astronaut’s suit, making the spot look like it could be a trailer for a sequel to his 2014 film “Interstellar.”“I wanted this misdirect at the beginning,” McConaughey told me ahead of the ad playing during Super Bowl LVI on Sunday. “I wanted it to open and look very serious and in space because we’re about to pull the rug out from under you. Some people are going to think this is going to be the trailer for ‘Interstellar 2.’”Instead, McConaughey is floating among the stars in a hot air balloon before waxing philosophically, “It’s not time to escape.
It’s time to engage. It’s time to plant more trees. It’s time to build more trust.
It’s time to make more space for all of us. So while the others look to the metaverse and Mars, let’s stay here and restore ours. Yeah, it’s time to blaze our trail.
‘Cause the new frontier? It ain’t rocket science. It’s right here.” In short, McConaughey hopes the “New Frontier” spot will have consumers as well as corporate giants thinking about their value systems. “I hope they go, ‘Look, what McConaughey and Salesforce is saying, is there is a problem in society today.
Our relationship with each other, our relationship with the environment is fragile, man. We got a lack of trust, we got a lack of fairness. We got a lack of sustainable innovations.
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