Snoop Dogg and Kelly Clarkson have been announced as the hosts for the US' answer to Eurovision, the American Song Contest.
01.02.2022 - 15:05 / variety.com
Brian Steinberg Senior TV EditorHologic has been around for 36 years, but it’s only just getting around to using TV commercials. And its first TV ad will debut on the media’s biggest stage.“Go big or go home,” says Jane Mazur, the company’s vice president of communications.The medical-technology company will take to Super Bowl LVI on NBC with a 30-second ad slated to appear in the first half of that game that features Mary J. Blige, the artist who also figures prominently in Pepsi’s halftime show in the same event.
The company’s goal is to get women to think about keeping current on wellness and medical screenings.Every Super Bowl ad roster is filled with rookies, or first-time advertisers — often upstart companies just looking to raise awareness of their products or name. Last year, with stalwart Super Bowl bands like Budweiser, Coca-Cola and Pepsi sitting on the sidelines, a phalanx of newbies took the field, According to ad-tracker Kantar, 26 different first-time Super Bowl advertisers took part in the game. More hopefuls are lining up this year as well, including Crypto.com, Booking.com, FTX, Rakuten, Sam’s Club and Irish Spring.
Hologic has lined up some powerful marketing firepower. Blige is instantly recognizable and eager to help boost the company’s health message for women. “The Super Bowl attracts one of the largest television audiences anywhere – the opportunity to reach women on such a stage appealed to me.
I truly believe our health is our wealth,” Blige said in responses to questions that were sent via email. “I choose projects with an important message and a purpose. I chose to do this ad with Hologic because it spoke to me authentically with its health message and gave me a chance to talk to other women
.Snoop Dogg and Kelly Clarkson have been announced as the hosts for the US' answer to Eurovision, the American Song Contest.
Halle Berry was one of the many celebrities that starred in a Super Bowl commercial this year. The actress played Cleopatra in the campaign for Caesers Sportsbook and on Sunday she shared some behind-the-scenes photos with JB Smoove who, also starred in one of the ads.A post shared by Halle Berry (@halleberry)Halle Berry explains why her wedding prank went wrong: ‘This was not supposed to happen’Super Bowl: Take a look at Taylor Rapp’s marriage proposal after winning with the RamsEiza González celebrates Rams’ Super Bowl victory holding the Lombardi trophyThe Sportsbook commercial wasn’t the only screen time Berry had during the Super Bowl.
Halftime hair! The Rams may have won the Super Bowl, but let’s take a moment to applaud the silent winner from the big event: Mary J. Blige’s next-level hair.
Kevin Hart is taking a scan.
The first teaser for Amazon Prime’s The Lord of the Rings: The Rings of Power is officially here!
in the 60-second commercial, which aired during the second quarter of Sunday evening’s game. “The Sopranos” showrunner David Chase directed the ambitious ad, which recreates the iconic opening of the original show and rewrites its famously ambiguous final episode. In the original series, the opening credit sequence sees protagonist Tony Soprano driving his Chevy Suburban from Manhattan to New Jersey as the song “Woke Up This Morning” by Alabama 3 plays in the background.
Brian Steinberg Senior TV EditorMadison Avenue used its most tried-and-true techniques to keep Super Bowl watchers from being overwhelmed Sunday night by a brave new world that emerged with great speed as the nation was hunkered down during the coronavirus pandemic.General Motors, one of the nation’s most staid corporations, put its marketing heft behind a fleet of electric vehicles, using revivals of media favorites like “Austin Powers” and “The Sopranos.” Verizon touted quickening telecommunications service by reviving Jim Carrey in his role as “The Cable Guy” and T-Mobile pressed viewers to think about 5G by showing Dolly Parton with a phone pressed close to her chest. Rocket Mortgage dressed its digital service in bright Barbie overtones along with the familiar site of Anna Kendrick.
Mary Mary proved to be the perfect act to perform “Lift Every Voice and Sing” at Super Bowl LVI. The urban contemporary gospel duo, composed of sisters Erica Campbell and Trecina Atkins-Campbell, took over the SoFi Stadium with their powerful rendition of the iconic hymn known as the “Black National Anthem.” Accompanied by the Youth Orchestra of Los Angeles, Mary Mary, who dared to impress in sparkling blue outfits, hit every note flawlessly as they belted out the first lyrics, “Lift every voice and sing, Till earth and heaven ring.”
Vanessa Bryant showed off her hometown pride in the latest Super Bowl commercial. During the spot, that premiered Sunday, ahead of the big game, the Los Angeles native, celebrated the city that her late husband, Kobe Bryant, called home and played for the Los Angeles Lakers for 20 years, until his retirement in 2016. In the commercial, Vanessa parks next to a mural of Kobe and their daughter, Gianna Bryant, who died in 2020, as clips roll from Kobe's historic time on the Lakers and Oscars win.
Jennifer Coolidge hilariously plays Lady Luck taking a much-needed vacation for Fan Duel’s hilarious Super Bowl LVI commercial. The gist is that Fan Duel is offering such incredible odds (56-1) for betting on either the Cincinnati Bengals or LA Rams to win Sunday’s big game that Lady Luck can finally relax and take some time off. And Jennifer/Lady Luck intends to do just that, as she is spotted at an airport on her way to Bora Bora. But while going through security, Jennifer runs into a bit of trouble as she is smuggling a leprechaun. “Oh, he’s only 3 ounces,” Jennifer pleads to the guard. As the commercial concludes with Jennifer making her way to the plane, a voiceover is heard saying, “The Super Bowl is your luckiest day ever!” Jennifer coyly adds, “Mine too, buddy boy.”
Greetings, lovers! John Legend, 43, has a seductive new offer just in time for Valentine’s Day, and it involves him sleeping beside you and whispering into your ear…platonically, of course! In a new Super Bowl commercial for mindfulness company Headspace, John invites fans to “sleep with him” just in time for Valentine’s day, by listening to the soothing Sleepcast he recorded for Headspace’s app.
Our favorite Catwoman is back! In a new commercial, Halle Berry teamed up with Caesars Sportsbook and Best Friends Animal Society to put some adorable kittens on display during the Super Bowl‘s other big game on Sunday: the Puppy Bowl.
Devotees of the hit TV show Community will be greeted with some familiar faces (and attitudes) in a new Super Bowl commercial starring Ken Jeong, 52, and Joel McHale, 50. The two actors, who starred on the NBC fan-favorite as unlikely classmates at a community college, bicker just like they’re back in class in the silly new ad, where Ken and Joel argue for different approaches to enjoying a snack of Planter’s Mixed Nuts.
Super Bowl without some must-see, star-studded commercials! Every year, families gather around the television on Super Bowl Sunday to watch the fun and exciting TV spots — and also a football game.The nation's biggest companies shell out millions to craft hilarious, clever, touching and downright wild ads for the annual sporting event.
Super Bowl returns to Los Angeles this year, and Dr. Dre, Snoop Dogg and Mary J.
Doja Cat has reworked Hole‘s ‘Celebrity Skin’ for a new Super Bowl commercial – you can listen to it below.The pop star has teamed up with Taco Bell for The Grande Escape, a high-energy ad designed to “give fans a bold new taste of what it means to Live Más”.In it, Doja Cat covers Hole’s 1998 chart-topping track, which served as the lead single from the band’s third studio of the same name. The new version features lyrics reworked in partnership with Hole frontwoman Courtney Love.Set to air during the fourth quarter of Sunday’s (February 13) Super Bowl, The Grande Escape tells “an epic story of liberation from conformity and shows Doja Cat alongside others who escape from a clown college in pursuit of discovering Live Más for themselves.”According to a press release, the commercial is “a depiction of the exhilaration and comfort that comes from honouring and celebrating being different”.Doja Cat’s cover of ‘Celebrity Skin’ is released tomorrow (February 11), but you can check out her take on the Hole track in a behind-the-scenes video from the ad below. “It’s no secret I’m a major Taco Bell fan which has made my role with this campaign all the more fun,” Doja Cat said in a statement.
Brian Steinberg Senior TV EditorOne of the self-proclaimed greatest villains in history is coming to the Super Bowl to take over the world — but only if he can save it first.General Motors is likely to cause a stir on Sunday when it debuts a Super Bowl commercial for its growing fleet of electric vehicles that reunites the cast of the 1997 hit “Austin Powers.” The goal is to get consumers thinking about cars and trucks that are better for the environment. In the spot, Dr.
Salma Hayek and Arnold Schwarzenegger might have one of the best Super Bowl commercials in history. The big game is just a few days away and the actors have a huge campaign with BMW for their new iX electric vehicle. Hayek shared a 60-second ad on her Instagram and, the Hollywood A-listers play the Greek God Zeus and his wife Hera as they retire from Mount Olympus to live on earth.