By Dino-Ray Ramos
25.03.2020 - 08:17 / justjared.com
China is using the help of some famous franchises to boost its movie theaters after the coronavirus pandemic has become essentially contained in the country.
China is planning to launch all four of Marvel‘s Avengers movies as re-releases in the country in the next days and weeks, according to THR on Tuesday (March 24).
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Other popular films include Avatar, Inception and Interstellar, which will all be making their way to Chinese theaters.
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By Nancy Tartaglione
As the coronavirus pandemic has become essentially contained in China, the country is trying to get back to normal. To boost its movie theatres industry, the country is all set to re-release Marvel's Avengers films in theatres. According to a report by The Hollywood Reporter, the films will hit the movie screens in the next few days or weeks. Some other films which will be released in the theatres are Avatar, Inception, and Interstellar.
All four of the Disney-owned “Avengers” movies and James Cameron’s “Avatar” are being lined up for re-release in China when cinemas begin to re-open after the coronavirus outbreak dies down.
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As cinemas throughout North America and Europe move toward total lockdown, movie theaters in China, the world's second-biggest box office market, are beginning to take steps toward reopening. On Thursday, China hit a major milestone in its efforts to contain the new coronavirus: For the first time since the outbreak began, health authorities reported no new local infections of the virus.
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China’s main state-owned distributor plans to issue a batch of half a dozen films, from which cinemas will keep all income, in order to get the country’s exhibition sector back on its feet after long closures due to coronavirus, it has said.
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