Diogo Dalot and Lisandro Martinez have been voted as the two players that Manchester Evening News readers would like to keep in the squad this summer.
01.07.2024 - 07:23 / manchestereveningnews.co.uk
Manchester United have been told they could earn more than £50m per year if they were to sell the naming rights to Old Trafford.
Last week, The Athletic reported that one of Sir Jim Ratcliffe and INEOS' next moves to maximise revenue through both existing and new streams could be to strike a different kind of partnership with another major business. Their name would be used and displayed across either a revamped Old Trafford or an entirely new arena, depending on that separate decision.
Now, if these claimed discussions were to in fact go anywhere, former Manchester City financial advisor Stefan Borson has predicted the substantial sum he believes United can take annually.
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"In theory, it could be worth £50million a year or more for Man United," he told Football Insider.
It is not an uncommon practice in football. Ashburton Grove is not a name many football fans will be familiar with, but its alternative name, the Emirates Stadium, might be. Across the city, there is, of course, the Etihad Stadium, Barcelona are in the process of redeveloping the Spotify Camp Nou, Bayern Munich have the Allianz Arena; Juventus have the Allianz Stadium - the list goes on and on.
But equally, there are a number of clubs that have tried and failed to agree to these partnerships over the high prices involved, which is why Borson adds a warning that such a venture could potentially lead to wasted time for Ratcliffe and Co.
"In reality, there are loads of people who are trying to sell naming rights. Spurs have been trying to sell naming rights for
Diogo Dalot and Lisandro Martinez have been voted as the two players that Manchester Evening News readers would like to keep in the squad this summer.
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