Makeup Brand Youthforia Called Out For New Foundation Shade -- Here's Why!
02.05.2024 - 02:37
/ perezhilton.com
Inclusivity in makeup is SO important! But this brand is under fire after social media users accused them of going about it all wrong!
In case you haven’t heard of Youthforia, it’s a makeup brand that boasts “fun, clean, sustainable” products that they claim act “like skincare” according to their site. They recently debuted their Date Night Skin Tiny Serum Foundation with a new shade “Deep Neutral” after previously facing backlash for having limited options for darker skin tones — and ohhhh boy, did this launch not go as planned!
Related: Jennifer Lopez’s Beauty Line PULLED From Sephora Shelves After ‘Collecting Dust’!
TikTok star Golloria George is front-and-center ready to give her take. In a new video from Tuesday, the influencer compared the “Deep Neutral” shade to black face paint, and the results are disgustingly similar. She said:
See the full review (below):
Not even close to a shade match! So frustrating!
A second TikToker, Awuoi Matiop, also called out the brand, calling the color option “a crime”:
With the seemingly limitless foundation options for white people, it’s no wonder people find this so frustrating!
Thoughts on these shades, Perezcious readers? Let us know in the comments (below).
[Image via Awuoi Matiop/Golloria Geroge/TikTok]
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