Spencer X, with 54.9 million followers. The professional beatboxer is partnered with a brand known for its superior audio, JBL, and HOLA! USA had the opportunity to attend the celebration of the brands’ limited-edition gaming headset in collaboration with 100 Thieves. We talked to Spencer at the event about how he got into beatboxing, his journey to becoming the 11th most followed person on TikTok, and more.
Madonna’s ‘Frozen’ Is Reimagined Again After Remix Goes Viral on TikTok
03.03.2022 - 08:07 / variety.com
Mike Wass From decades of reinvention to her enthusiastic embrace of social media, Madonna moves with the times. The Queen of Pop now reminds all that she also has her finger on the pulse of TikTok by releasing a new version of Sickick’s viral “Frozen” remix featuring Fireboy DML. The producer’s dramatic overhaul of Madonna’s 1998 classic was a sensation on the video sharing platform, and has since crossed over to streaming on DSPs.Sickick’s “Frozen” remix debuted in a TikTok video dated March 30, 2021, and soon went nuclear on the app — soundtracking more than 125,000 “creates.” The pop icon spotted an opportunity and officially released the song in December.
So far, it has amassed more than 49 million global streams with 8.4 million coming from the US. Buoyed by that kind of momentum, a second remix was commissioned, and rising Nigerian artist Fireboy DML answered the call. While Madonna’s otherworldly vocal hooks still anchor the song, Fireboy DML owns the second half of the two-minute tune.
He takes “Frozen” in a soulful direction, plunging deeper into heartbreak territory. “Baby, I’ve been there for so long, now you say you don’t want this no more,” Fireboy laments over Sickick’s sweeping trap beats. “Don’t make me waste my time, I’ve been waiting all my life.” Madonna then returns for the outro.The release will be supported by a music video, which finds Madonna dancing in platform boots and a leather bodice.
The intergenerational collaboration has the potential to benefit all participants. Madonna reaches a new demographic, while Sickick and Fireboy DML take a step closer to the mainstream. Not that they need much help.
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