variety.com
07.06.2022 / 13:45
‘Love Island’ Season 8 Debuts in U.K. With 2.4 Million Viewers
K.J. Yossman “Love Island” season 8 made its debut on Monday night with an average of 2.4 million viewers on ITV2.The 90-minute episode, which introduced the eleven initial “Islanders,” as they’re known, peaked with 3.0 million viewers around thirty minutes in, as the contestants were coupled up for the first time.While the figures were strong, particularly in the coveted 16-34 demographic (of which 1.1 million joined the audience), the total average was lower than recent seasons, according to Broadcast, which reported that the debut episodes in January 2020 and June 2021 both averaged 2.7 million (translating as a 13.7% and 12.8% audience share respectively).When including the audience figures on PC, mobile and tablet the figure rose to 3 million viewers.