Selena Gomez’s brand Rare Beauty is proving to be a big competitor in the beauty space.To celebrate the launch of the makeup brand’s Stay Vulnerable Collection--which consists of easy-to-wear Liquid Eyeshadows, Melting Blushes and Glossy Lip Balms--the star decided to do her own glam for the photoshoot, which was led by photographer Petra Collins.“I wanted to do my own makeup for the shoot,” the star told Vogue about the campaign.