Lauren Anderson Expands Remit At Amazon After Streamer’s Push Into Advertising
29.05.2024 - 18:27
/ deadline.com
Amazon Prime Video’s push into the advertising space was heavily documented at the recent Upfronts with star turns from the likes of Reese Witherspoon and Will Ferrell.
The streamer has now rejigged its executive team following this push.
Lauren Anderson has been named Head, Brand and Content Innovation. In the new role, she will managed Amazon MGM Studios’ collaboration with brands as they partner on its originals.
The news was revealed in a memo from Amazon TV chief Vernon Sanders.
MEMO FROM VERNON SANDERS:
Team –
In keeping with “Day 1” culture, our org continues to evolve, as we seek to deliver the entertaining content our customers crave. This includes both our global audience and, with the introduction of advertising in Prime Video, our advertisers. It is imperative that we are creating a world class experience for our brand partners and the agencies with whom they work. With this in mind, I am pleased to share that Lauren Anderson’s remit is expanding to support those efforts for Amazon MGM Studios.
In the newly created role of Head, Brand and Content Innovation, Lauren will manage Studios’ creative collaboration with brands, helping them find engaging moments to partner across our Originals slate. In close partnership with the Amazon Ads, Prime Video Ads, and Studios Marketing teams, Lauren will drive Studios’ efforts to generate advertising sponsorships, integrations, custom content, and brand-supported Originals for our AVOD, FAST, and SVOD customers across Film and TV. This new endeavor will be supported by a single-threaded partnerships team. Additionally, Lauren continues to maintain oversight of her AVOD Originals leaders and their creative teams who have been integral to building many, differentiated