Korean Content Firms Rally Round Rakuten Viki’s K-Drama Day Event
15.11.2023 - 14:25
/ variety.com
Patrick Frater Asia Bureau Chief Leading Korean content firms including CJ ENM and Webtoon are joining forces with Asian-focused streamer Rakuten Viki as it launches a “worldwide celebration of Korean drama” at the end of the month. The International K-Drama Day event on Nov.
29 will comprise a mix of prize competitions, gift subscriptions and the release of multiple pieces of new or unseen film and TV series footage. The holiday “aims to recognize the fandom and exponentially rising mass appeal of the genre that has dominated popular culture,” the company said.
Since feature film “Parasite” won multiple Oscars and drama series “Squid Game” broke through to become a global phenomenon, viewership of Korean content outside of Asia has grown sharply. And international streamers have clamored to license, co-produce or commission Korean movies, scripted dramas and unscripted series.
“As the first streaming platform to bring Asian content to viewers in the U.S., we are so proud to be at the forefront of establishing this unprecedented celebration with the leading voices in the industry,” said Sam Wu, CEO of Rakuten Viki. CJ ENM will release a special segment of the popular “Ketchup!,” an interview with the producer of “My Lovely Liar” and “Our Blooming Youth” and behind-the-scenes footage of what it’s like to create a Korean drama.
Webtoon, Naver’s digital comics platform, will host an in-app reading event where fans can read episodes of original digital comics that have since been adapted into popular K-dramas, like “A Good Day to Be a Dog,” “Perfect Marriage Revenge,” “True Beauty,” “The Girl Downstairs (Doona!),” “Sweet Home” and “Vigilante.” They can win passes to watch the live action series adaptations. “We’re excited
.
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.