Justin Bieber Claims H&M Is Selling His Merchandise Without His ‘Permission’: ‘Trash’

20.12.2022 - 07:53 / usmagazine.com

Is it too late for them to say sorry? Justin Bieber took to social media to slam H&M for selling his merchandise — and claimed they did so without his approval. 

“I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M,” Bieber, 28, wrote via his Instagram Story on Monday, December 19. “All without my permission and approval SMH I WOULDN’T BUY IT IF I WERE YOU.” 

In a second post, the “Baby” singer called the clothing “trash,” adding, “I DIDN’T APPROVE IT. DON’T BUY IT.” 

Bieber then commented on a social media post from the Instagram account @jbiebertraacker, which had uploaded photos of the merch, to alert fans not to purchase the items. 

“When everyone finds out I didn’t approve any of this merch smh,” he wrote. 

On Monday, a rep for H&M told Page Six in a statement, “As with all other licensed products and partnerships, H&M followed proper approval procedures.”

According to Bustle, this isn’t the first time H&M has sold clothing using Bieber’s face. In 2016, the company sold apparel to promote his Purpose Tour and once again for the Justin Bieber Stadium Tour one year later. 

Bieber, who also has his own merch for sale on his official website, launched his own clothing line in 2019 called Drew. After trademarking the name in February 2018, the “Love Yourself” singer was spotted multiple times wearing his own pieces. 

The initial eight-piece collection was mostly made up of t-shirts, hoodies and a few corduroy items, all of which were unisex and ethically made in L.A. Besides the camel-hued corduroy numbers, the rest of the items came in a variation of three colors — black, red or golden yellow and ranged from $48 for a tee to $149.

While the “Peaches” artist initially named the line after his middle name, he