H&M Pulls Justin Bieber Merch After Singer Says He Didn’t ‘Approve’ of ‘Trash’ Collection

22.12.2022 - 21:45 / usmagazine.com

Executive Decision. H&M has removed all Justin Bieber merchandise after the singer slammed the retailer for allegedly selling his products without his permission.

The clothing store announced the move in a statement to CNBC on Wednesday, December 21, sharing that apparel bearing Bieber’s name and likeness will be removed out of “respect” for the Grammy winner. H&M asserted to CNBC, however, that the brand “followed all proper approval procedures.”

The drama unfolded on Monday, December 19, when the “Baby” crooner, 28, blasted H&M via his Instagram Story. “I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M … All without my permission and approval SMH I WOULDN’T BUY IT IF I WERE YOU.”

In a follow-up post, Bieber called the clothing “trash,” adding, “I DIDN’T APPROVE IT. DON’T BUY IT.”

He even went so far as to comment on a social media post from the Instagram account @jbiebertraacker, which shared a glimpse of the merch. “When everyone finds out I didn’t approve any of this merch smh,” he wrote.

Before Monday, H&M offered clothing, phone accessories and tote bags emblazoned with the Canada native’s face and song lyrics, specifically lines from his hit “Ghost.” A gray sweatshirt dress was adorned with a black-and-white photo of Bieber with bleach blond hair.

This isn’t the first time H&M has sold clothing using Bieber’s likeness, according to Bustle. In 2016, the company sold apparel to promote his Purpose Tour and again for the Justin Bieber Stadium Tour one year later.

The “Peaches” artist, meanwhile, has his own clothing line called Drew House, which he launched in 2019. While the collection debuted with loungewear, bucket hats and other cozy items, the label has since expanded to include puffer coats,