‘Jackass Forever’ To Punk Disaster Pic ‘Moonfall’ As Winter Box Office Tries To Thaw Out – Preview
02.02.2022 - 04:57
/ deadline.com
After two weekends without any major studio wide releases amid fears of Omicron, Paramount and Lionsgate will try to lure moviegoers back with respectively Jackass Forever and AGC Studio’s Moonfall.
Hopefully exhibition will see more traffic after the Northeast experienced cabin fever last weekend from winter storm Kenan. Rolling winter-into-spring breaks don’t go into effect until Feb. 18 per Comscore’s school calendar; that’s when 22% K-12 schools are off and 8% college. This Friday, it’s just 1% K-12 off and 2% colleges. Having Ontario movie theaters in Canada reopened with concessions doesn’t hurt.
Right now it’s looking like mid-teens for the Jeff Tremaine-directed Jackass Forever at No. 1 in 3,590 theaters. The movie is tracking with males under 25, however, younger females are showing some decent heat as well.
The reality-stunt franchise, first born on MTV close to 22 years ago, has spawned three movies and a ‘Presents’ comedy production, Bad Grandpa. Altogether they’ve grossed $487.4M worldwide, with the highest grossing title stateside being 2010’s Jackass 3D with a $50.3M opening and $117.2M U.S./Canada haul.
These movies are a massive cash cow for Viacom. Jackass Forever alone cost $10M before P&A. Similar to the way they handled Scream, Paramount didn’t want to go day-and-date in theaters and on Paramount+ with this title, rather tee it off in cinemas first as that’s what the filmmakers wanted. There are 7PM showtimes tonight for AMC Investor Connect members with the second set of previews at 7PM on Thursday. No Rotten Tomatoes critic ratings yet, but the Jackass movies outside of the first 2002 title (49% Rotten) have typically scored low 60% fresh grades.
Roland Emmerich’s independently financed $146M sci-fi
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