ITV’s Oscars Broadcast Brings In Peak Audience of Over 1 Million
11.03.2024 - 13:43
/ variety.com
K.J. Yossman ITV took a gamble when they snatched the U.K. broadcast rights to the Oscars away from Sky after two decades and it looks like the gamble paid off.
The three-hour plus show averaged 551,000 viewers on Sunday evening. At its peak, around 10.16pm, 1.1 million were watching. Last year’s show on Sky averaged 95,000 viewers while a highlights cut the following evening garnered 141,000.
ITV1 are set to air highlights of the show on Monday evening while the full simulcast is still available to watch on streaming platform ITVX. In Italy live Oscars telecast scored a roughly 15% audience share on state broadcaster RAI’s flagship RAI-1 station with a peak of 1.9 million viewers, according to national ratings compiler Auditel. This year marked the return of the live Oscars telecast on RAI after airing exclusively on Comcast-owned Sky Italia for many years.
The Oscars has always been a tricky proposition in Europe, in large part due to the eight-hour time difference with L.A., meaning viewers who want to sit through the entire ceremony usually need to stay up until the early hours of Monday morning. This year’s show took place an hour earlier than usual and also benefited from the U.S. daylight savings time being out of sync with Europe (where clocks will go forward on March 31), meaning the ceremony aired in a marginally more civilized 11 p.m.-2.30 a.m slot in the U.K.
and from midnight to 3.30 a.m. in Western Europe. ITV went big in its inaugural Oscars year, offering viewers a wrap-around show starting at 10.15 p.m.
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