Steve Clarke Crime has always been part of television’s DNA, but in global marketplaces, true crime is enjoying unprecedented levels of success across the streamers and on more traditional outlets.Earlier this year, Shonda Rhimes’ “Inventing Anna,” starring Julia Garner as the fake heiress Anna Sorokin (aka Anna Delvey), became one of Netflix’s biggest shows ever.“Inventing Anna” is the tip of TV’s latest crime wave as producers and commissioners hope to find the horrifying stories that might one day take their place alongside such TV true crime successes as “ The Jinx,” “ The Assassination of Gianni Versace: American Crime Story,” “Don’t Fuck With Cats” or “Making a Murderer,” the Netflix series that took true crime to the streamers. “The fascination with true crime has never been stronger,” says Dan Korn, VP of programming at A+E Networks U.K ., whose channels include Crime + Investigation.
‘Inventing Anna’ Vaults To Top Of Nielsen Streaming Chart; ‘The Marvelous Mrs. Maisel’ Cracks Top 10
17.03.2022 - 22:23 / deadline.com
Netflix’s reality-based series Inventing Anna surged to No. 1 in Nielsen’s streaming rankings in its first full week of release.
In the week of February 14 to 20, the series racked up almost 3.3 billion minutes of viewing for its nine episodes, up from 1.2 billion in the prior week. The Shondaland-produced drama even outdid Netflix record-holder Squid Game in terms of Week 2 viewing in the U.S. Two-thirds of its overall audience was female and about one-third was in the 35-to-49-year-old demo.
The series is based on real-life con artist Anna Delvey (real surname Sorokin), who managed to defraud a number of high-end investors and New York scenesters, with victims including banks, hotels and a private jet operator. She was convicted in 2019 and sentenced to four to 12 years in prison. This week, she was ordered to be deported to her native Germany, but she is fighting to remain in the U.S.
Nielsen measures viewing via a TV screen for Netflix, Amazon Prime Video, Disney+, Hulu and Apple TV+, releasing numbers about about a month’s interval. Mobile and non-U.S. viewing is not counted.
Amazon Prime Video grabbed two spots on the chart, with the first two episodes of Season 4 of The Marvelous Mrs. Maisel giving the series enough viewing for the No. 10 spot. Its 28 total episodes drew 499 million minutes of streaming, and two-thirds of its viewers were women.
Love is Blind, whose second season hit Netflix on February 11, finished No. 2 for the week with 1.4 billion streaming minutes, with half viewers between 18 and 34. About 40% of the unscripted show’s audience is multicultural, according to Nielsen.
Encanto continued its charmed run, logging a ninth straight week with at least 1 billion minutes of streaming on Disney+.
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