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‘Insecure’: Issa Rae’s HBO Series To Get Run On OWN
20.01.2023 - 21:33 / deadline.com
HBO’s Emmy Award-winning comedy Insecure, starring series’ co-creator Issa Rae and Yvonne Orji, will begin airing two back-to-back episodes on Tuesday night on OWN. It premieres on Tuesday, February 7 at 9:00 p.m. ET/ PT with the show’s pilot episode titled “Insecure As F**k.”
This is a rare HBO series to get an off-network run on basic cable where premium content has to be sanitized to comply with ad-supported networks’ broadcast standards for language, nudity, violence, etc.
HBO made a big push in the arena more than a decade ago when it sold edited versions of Sex and the City to TBS (and subsequently E!/Style), Curb Your Enthusiasm to TV Guide Channel, Entourage to Spike as well as The Sopranos to A&E for a blockbuster $200M deal.
There have barely been sales since then, with The Wire a rare exception, getting an off-network run on BET a couple of years ago, as the value of content exclusivity has increased in the streaming age.
Like BET, OWN caters to Black audiences, potentially giving Insecure additional exposure among Black viewers. Additionally, this marks another Warner Bros. Discovery synergy move as HBO and OWN come from the two sides of the merged company.
The Insecure episodes on OWN will be 45-minute because, despite minor cuts for content considered not suitable for basic cable, there will be commercials, which increase the running time.
From creators Rae and Larry Wilmore, Insecure explores the Black female experience through best friends Issa (Rae) and Molly (Yvonne Orji), as they deal with their own flaws as they attempt to navigate different worlds and cope with an endless series of uncomfortable everyday experiences. Over the course of Season 1, Issa attempts to figure out what she wants out of
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