Indian Media Industry Heavyweights Mull Abandoning Formulas, Future of Content

JioCinema Premium has revealed an annual subscription plan of INR999 ($12.13) for Warner Bros. Discovery content. Billionaire Mukesh Ambani’s Reliance Industries Limited (RIL) is behind Viacom18 and JioCinema. Warner Bros. Discovery and Viacom18 signed a multi-year agreement recently making JioCinema India’s new streaming home for HBO, Max Original and Warner Bros. content from May. The WBD content had previously been carried on the Disney-owned Star TV platform. But the deal with Star expired at the end of March.  Television series will premiere on JioCinema on the same day as the U.S. The deal includes current and future seasons of HBO’s “House of The Dragon,” “The Last of Us,” “Succession” and “The White Lotus,” and returning seasons of “True Detective: Night Country,” “Euphoria,” “Winning Time: The Rise of the Lakers Dynasty” and “Perry Mason.”

EXCLUSIVE: Karan Johar’s Dharma Productions has entered into a strategic content partnership with fellow Indian production house, Sikhya Entertainment, founded by Guneet Monga.

Indian films are a box office mainstay and one, Jodi, from Rhythm Boyz Entertainment, hit big this weekend Stateside, grossing $734,000 on just 125 screens. In April, the film set a record as the most viewed Punjabi trailer in 24 hours (over 12 million views on YouTube).

EXCLUSIVE: With the Writers Guild of America (WGA) strike underway, and guilds around the world expressing solidarity, issues surrounding writers and the way they’re compensated have become front and center of a global conversation. 

Naman Ramachandran The next decade will belong to Indian stories, according to Sushant Sreeram, country director of Prime Video India. Sreeram was delivering a keynote at the ongoing FICCI-Frames 2023 convention in Mumbai. “The coming decade belongs to Indian stories, with streaming enabling expansion of linguistic palette and content diversity,” Sreeram said. The executive also highlighted the impact of streaming services on the Indian media and entertainment industry, noting their role in taking Indian stories to a global audience. “By offering convenient and easy access to the finest Indian content, OTT [streaming] players have made Indian entertainment accessible to viewers worldwide,” Sreeram said.

Naman Ramachandran The Indian media and entertainment industry grew 20% to reach INR2.1 trillion ($26 billion) in 2022, 10% above pre-pandemic 2019, according to the annual EY report released during the ongoing Frames conference in Mumbai, organized by the Federation of Indian Chambers of Commerce and Industry. The report collates data from television, digital media, film, animation and VFX, out of home media, live events, music, radio, online gaming and print. Overall, the M&E sector is projected to grow 12% to reach $28.6 billion in 2023, the report says. While television remained the single largest component of the M&E sector in 2022 with a valuation of $8.6 billion, it shrank 1.5% from 2021 levels, despite advertising revenues growing 2% to reach levels just behind 2019. The reason for the shrinkage is that subscription revenue continued to fall for the third year in a row, reducing 4% due to a reduction of five million pay-TV homes and stagnant average revenues per user. Linear TV viewership declined 7% over 2021. Television is projected to grow slightly to $8.8 billion this year.

Naman Ramachandran Indian media and entertainment company IN10 Media Network has launched its film division, MovieVerse Studios. The film studio aims to “produce fresh and engaging content in Hindi and regional languages that connect with theatre-going audiences and those on streaming platforms,” the studio said in a statement. The studio has revealed a diverse slate across genres. These include an action survival rescue drama based on a true story in partnership with Bake My Cake Films, helmed by Sandeep Leyzell and Shobhna Yadav, which has hit films like “Batla House,” “Dasvi” and the upcoming “Tehran” to its credit. It will be directed by Umang Vyas (“Ventilator,” “Dear Father”).

Naman Ramachandran India is the fastest growing market market in the world for giant streamer Netflix and Monika Shergill, VP, content, for the country, has a clear plan to keep the trajectory going. “A healthy streaming business, according to us, has to be built on the strong fundamentals of engagement, where we are doing very well, and revenue and profit as a global service. We are a profitable service – in many of our markets, we are on the path to profitability,” Shergill told Variety. Earlier this year, Netflix co-CEO Ted Sarandos had said that content watching grew by 30% last year in India and revenue grew by 25%. In a subsequent earnings call, Sarandos addressed the importance of pricing in India, saying: “We’ve got to get pricing and the main payment methods right.”

Zendaya and Tom Holland shared a rare moment of PDA and fun this week! The couple attended Usher's Las Vegas residency show, jamming out to the 44-year-old performer's hits in the audience at The Colosseum.Zendaya documented part of the fun on her Instagram Stories, singing along to «Confessions Part II,» as she panned the camera over to Holland and then to some other friends.For the outing, Zendaya wore a tan halter dress, hoop earrings and oversized glasses. Holland, 26, rocked a green hoodie.Fans also filmed the couple hugging one another in the stands as they enjoyed the show.A post shared by tomdayaahub (@tomdayaahub)A post shared by ♡ Happy and in Love very ♡ (@lovefortomdayax_)The jet-setting pair have been traveling all over the world together, spending time in London, England, Mumbai, India, New York City, andParis, France, in recent months.Zendaya was in Vegas for the CinemaCon Big Screen Achievement Awards, which she attended on Thursday.

Viacom18 have revealed a multi-year agreement making JioCinema India’s new streaming home for HBO, Max Original and Warner Bros. content from May. The WBD content had previously been carried on the Disney-owned Star TV platform. But the deal with Star expired at the end of March. WBD sources have confirmed that, except for a handful of shows licensed to third parties, HBO content has been absent from Indian airwaves since the beginning of the month. The new deal is another major victory for Mukesh Ambani, one of India’s richest and most politically influential businessmen. His Reliance Industries Limited (RIL) is behind Viacom18 and the JioCinema streaming platform, as well as India’s dominant cellular phone and broadband internet providers.

Warner Bros Discovery has signed a multi-year licensing deal with Viacom18 under which its JioCinema service will become the new streaming home of HBO, Max Original and Warner Bros content in India starting next month. 

Naman Ramachandran Internationally sourced programming and stories placed alongside local content could be a solution to bring audiences back to Indian cinemas, a high-powered panel debated. The panel was part of Indiantelevision.com’s annual industry event, The Content Hub, that recently concluded in Mumbai. Mayank Shroff, head of film distribution at Cinepolis, the Indian division of Latin American exhibition giant Cinepolis, said that while footfalls were back to 85% of pre-pandemic days, an innovative approach is required to bring the rest of the audiences back. Shroff pointed to the success of Makoto Shinkai’s anime film “Suzume,” which accounted for 20% of the Cinepolis box office over the past weekend and “Evil Dead Rise,” which also pulled in decent numbers, both in the face of stiff competition from Eid holiday release “Kisi Ka Bhai Kisi Ki Jaan,” starring superstar Salman Khan. Shroff also said that there was demand for Korean films and K-pop concerts, notably by BTS, streamed into cinemas live or as recordings. He added that that the international content was working in their original languages in the metropolises and can be customized into local languages for release in tier 2 and 3 centers.

Naman Ramachandran Gaurav Banerjee, head of content at Disney+ Hotstar, India, has revealed the streamer’s growth strategy in the country. Banerjee was speaking at Indiantelevision.com’s annual industry event, The Content Hub, in Mumbai on Tuesday, in conversation with the organization’s founder, CEO and editor-in-chief Anil Wanvari. The thrust is to expand original programming in languages beyond Hindi, Banerjee said. “We recognized early on that massive growth in India is going to come by thinking about our content strategy and multiple languages, and not just in Hindi,” Banerjee said. The streamer currently commissions in the Hindi, Tamil and Telugu languages and also programs in the Malayalam language.

Netflix has said it will invest $2.5BN in South Korean series, films and unscripted shows over the next four years.

Naman Ramachandran The south Indian media and entertainment industry grew 33% in 2022 to record revenues of $3.57 billion in 2022, a new report has revealed. The report, titled South India: Setting Benchmarks for the Nation in Media & Entertainment, was prepared by Team MCube Insights for the Confederation of Indian Industry (CII), southern region, and was released during the recently-concluded Dakshin conference. It covers in detail the region’s key sectors – film, television, streaming/digital, radio and print – across the four language vectors of Tamil, Telugu, Kannada and Malayalam spread across the states of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala and union territory Puducherry.

Naman Ramachandran The rights of three songs from iconic 1959 Rodgers and Hammerstein musical “The Sound of Music” have been acquired by Indian film “Music School.” The musical was adapted as a 1965 film by Robert Wise, starring Julie Andrews and Christopher Plummer, which went on to win five Oscars and also had two live television adaptations – on NBC in 2013 and ITV in 2015. “Music School” is directed by Indian civil service officer-turned filmmaker Paparao Biyyala, who has obtained the rights for three songs from “The Sound of Music” – “Do Re Mi,” “So Long Farewell” and “Sixteen Going on Seventeen.” Veteran Indian composer Ilaiyaraaja has recreated the songs along with the London Philharmonic Orchestra to suit the sensibilities of an Indian audience.

Naman Ramachandran The cream of the southern Indian film industry was present in force at the just concluded Dakshin South India Media and Entertainment Summit in Chennai. Organized by the Confederation of Indian Industry (CII), southern region, the event kicked off with recent south Indian Oscar winners, Kartiki Gonsalves, director of winning documentary short “The Elephant Whisperers” and Prem Rakshit, choreographer of winning original song “Naatu Naatu” from “RRR” being felicitated. The stage was then set for a heavyweight filmmakers panel moderated by former Variety correspondent Anupama Chopra, with Mani Ratnam, director of Tamil-language blockbuster “Ponniyin Selvan: 1”; Vetrimaaran, whose acclaimed Tamil-language “Viduthalai Part 1” is currently on release; Rishab Shetty, star and director of Kannada-language smash hit “Kantara”; and Basil Joseph, director of Malayalam-language Netflix superhero film “Minnal Murali” participating.

Patrick Frater Asia Bureau Chief The Indian Film Festival of Los Angeles is expanding its efforts to engage the industry side of the business and in June will host its inaugural IFFLA Industry Day. The festival was founded in 2002 and, now in its third decade of operation, has pivoted to a strategy of year-round programming and events. The center piece of the IFFLA Industry Day will be a pitch competition that involves selected emerging and established film and TV writers and directors who pitch their upcoming project to a panel of executives from different sectors of the industry. The executives and a live public audience will provide feedback and heighten the sense of discovery. The winner will receive a $10,000 development grant.

Kate Middleton made a rare faux pas during a visit to an Indian restaurant in Birmingham with her husband, Prince William, to celebrate the city's diverse culture.The Princess of Wales, whose daughter Princess Charlotte will have a key role in the upcoming Coronation, was happily getting involved in the kitchen at The Indian Streatery, an authentic, family-run independent Indian restaurant, where she was given the opportunity to try a few dishes. However, the 41 year old was unaware that a bit of food became stuck in her teeth as she smiled away widely at those she was mingling with.

Callers to an Indian restaurant in Birmingham were in for a shock on Thursday afternoon as they received a Royal welcome when making their orders. Prince William and Kate Middleton were photographed laughing together as they visited Indian restaurant The Indian Streatery while in Birmingham to celebrate the city’s diverse culture.