EXCLUSIVE: The world’s largest IMAX screen is scheduled to open to the public on September 30 at the Traumpalast Multiplex in Leonberg, Germany.
08.09.2021 - 19:35 / deadline.com
According to Imax chief executive Rich Gelfond, the box office power of Disney/Marvel’s Shang-Chi And The Legend Of The Ten Rings should lay to rest the question of moviegoers’ willingness to return to theaters.
“The studios said, ‘This is an experiment.’ I think there is an answer to the experiment. We release it in the theatrical window and if it’s a good movie people are going to come in pretty good numbers — for Shang-Chi, record numbers,” he said on CNBC in an interview Wednesday.
Shang-Chi’s
EXCLUSIVE: The world’s largest IMAX screen is scheduled to open to the public on September 30 at the Traumpalast Multiplex in Leonberg, Germany.
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Obviously, when it comes to the spectrum of how people feel about day-and-date releases of feature films on streaming platforms and in theaters, folks like the CEO of IMAX are going to be on the side of exclusive theatrical windows. But one of the main ways he defends this stance, in a recent interview with Puck, is by pointing out the record levels of piracy that have been seen after Warner Bros.
Rich Gelfond said he’d love Paramount to rethink Top Gun: Maverick’s recent move from this fall to next May, but it’s not likely. “I have spent a lot of time close to a lot of the decision makers at Paramount and… in Top Gun they think they have something very special. Tom Cruise waited more than 35 years to make that movie,” he said. “I think they just feel that for that franchise, and with that kind of quality, they want to make sure the box office is 100%.”
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This is the second Universal film this year to attempt a hybrid release with Peacock after the studio did so with DreamWorks’ “The Boss Baby: Family Business” in early July. Universal has released more theatrically exclusive films this year than any other studio, including “F9,” which grossed $172 million in North America and $710 million worldwide.
“Shang-Chi and The Legend of the Ten Rings” smashed Labor Day box office records, generating $71.4 million in ticket sales for the holiday weekend.The movie was the first Marvel film to be released exclusively in theaters since the pandemic began.
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