Iceland shoppers excited by 'coming soon' announcement that may be 'best one yet'
18.03.2023 - 13:57
Iceland shoppers have been left buzzing about a recent announcement regarding an exciting collaboration with a much-loved food brand. The budget supermarket, along with its sister store The Food Warehouse, is known for its affordable deals on frozen goods as well as bakery items and cupboard essentials.
It's also the only place where you can get high-street food brands such as Greggs available to take home and keep in your freezer, making it a firm favourite for those of us who like to add a few treats into the weekly shop.
Liverpool Echo reports that Iceland often shares new items and ranges on its social media, and on Thursday it took to Instagram to reveal some new items that will be available to purchase from the end of March.
The retailer is about to team up with "food-obsessed pioneers" Twisted, and the collab will see some interesting combinations and twists on some classic food favourites.
Sharing a preview of the new range, which includes combinations such as lasagne-filled Yorkshire puddings and XXL double cheeseburger kebabs, Iceland said: "COMING SOON. We are delighted to announce our partnership with food-obsessed pioneers @Twisted for this exclusive new range!
"These mouth-watering flavour fusions launch in-store & online at the end of the month #ComingSoon #NewExclusive #TwistedxIceland #Viral #Foodies #FusionFood #NewFood".
Reacting to the new products, one shopper said: "Lasagne filled Yorkshire puddings!! [heart-eyes emojis]", while another tagged a friend and said: "This could be the best one yet".
A third said: "Got cheat day written all over it". Someone else penned: "I want every single one of these!"
Twisted is known for its food fusions, and the brand boasts almost 6 million Instagram followers. They